The Point
MAY 6, 2010
Or even if the processes with which those leads are shepherded along the sales cycle are woefully inadequate, a company may not generate the volume of inquiries necessary in order for marketing automation to make a difference. How much education is needed before a lead becomes a viable prospect?
The Point
OCTOBER 26, 2010
Companies are recognizing that simply sending one-off, one-size-fits-all broadcasts to an entire database regardless of buying persona or interest level is out of step with the reality of today’s selling cycle. Many of the companies we see buying marketing automation technology are upgrading from older-generation email broadcast platforms.
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Biznology
NOVEMBER 27, 2013
Some of the more intriguing fields now available to marketers include: Spending levels on legal services, insurance, advertising, accounting services, utilities, and office equipment (Infogroup). Technology usage “intensity” score, by product (HG Data). Self-identifying keywords used on the company website (ALC).
The Point
NOVEMBER 15, 2010
Your product may be one for which the primary benefits are the same regardless of job title. Or 90 percent of your leads may fit the same profile: IT professionals, say, or Web developers. Product interest. If your product line is fairly homogeneous, this won’t be an issue. Job function.
The Point
JULY 15, 2010
Salesforce.com is a dominant player in the CRM category and an integral part of many companies’ lead management, database marketing, and demand generation programs. Here’s an irony — one you’ll never hear from me about any other product: Salesforce is too easy to use. HS: Thanks David!
Customer Experience Matrix
JANUARY 31, 2010
When I wrote about Aprimo Marketing Studio in a post last August , I was impressed by the scope of the product but reserved judgment because it hadn’t yet been launched. I took a look at the actual product last week. Placing them all in the same product adds cost and complexity, which are not a software developer’s friends.
MarketJoy
JUNE 25, 2018
Outbound Marketing – Brief Overview and Facets Around it. Ever been curious as to what exactly is “outbound marketing?” It is a marketing & sales procedure adopted by many companies to share information regarding their products & services. This method focuses on an undiscovered client-base.
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