Biznology

DECEMBER 26, 2012

I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix. Facebook is ready, at last, for the B2B prime time.

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

The Point

JULY 13, 2012

Here’s an excerpt from the comment I posted to his blog: “I love the idea of the 411 Principle as applied to Twitter and Facebook and I’d suggest it could easily extend to blog posts also. I expect any marketing email to have a tangible offer of immediate value, not just a link that the company deems I might find of interest.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Campaigns 100

The Point

JUNE 27, 2012

For today’s B2B marketer, content is the fuel that feeds the demand generation engine. But when lead generation, lead nurturing , customer marketing and social media programs all require a constant feeding of new, compelling content, what do you do when the pace of new programs outstrips your ability to generate that content?

Campaigns 100

Campaigns Peer-to-peer Lead Nurturing Paper 100

Hinge Marketing

MARCH 1, 2016

Digital marketing technologies that help us reach out to prospects, convert leads into clients and then retain those clients. Database marketing systems that personalize communications with prospects and clients. Marketing and sales tools that automate and optimize lead generation and our nurturing efforts.

Marketing Management 48

Marketing Management Service Budget Programs Thought Leadership 48

Hubspot

FEBRUARY 26, 2015

2) Facebook Likes. A Like on Facebook can be exciting. But just because someone Likes your post doesn''t mean they''re actually clicking through to your website -- which, you know, is a top reason why you''re on Facebook in the first place. We blog to generate visits to our website. We blog to generate customers.

Clickthrough 28

Clickthrough Paid Search Agency Click Rate Open Rate 28

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. If you have income in your database, isolate customers in the upper middle tier (for most companies). Consequently, look to your Facebook fans, or use of the new Facebook “like&# feature as a marker for Mass Influence. (It

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

The Point

SEPTEMBER 6, 2011

All this presents real challenges for both demand generation and lead management. The company must direct end user inquiries promptly and efficiently to the sales channel, while responding to prospective partners and end users with a message tailored to iDirect’s specific experience in that company’s market.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

Convince & Convert

SEPTEMBER 14, 2010

Just as e-mail marketers learned to adapt as people evolved from sharing one e-mail address to having multiple e-mail addresses, today’s marketers need to address the many different social spheres individuals may inhabit. Listen, respond, and adjust not just your marketing message, but your entire value delivery chain.

Social Media 123

Social Media Work Management Marketing Management Media 123

Online Marketing Institute

JULY 31, 2012

Lead Generation. Sales & Marketing. --> Bloggers. --> Resources. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Here, digital audience marketers chime in on the ones they’re using now, and why. Database Marketing.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Convince & Convert

AUGUST 2, 2012

Our friends at Janrain , all kinds of interesting social signing and social media database marketing. Because sometimes, for example, Facebook advertising sponsored stories is a combination of factors. How does that kind of squish together in this model, where you are having to be really fast in terms of content generation?

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

Oktopost

JULY 20, 2023

The introduction of CRM happened way back in the 1980s, when databases were just starting to make the rounds in the corporate world. Or, maybe more aptly, social media accounts for so much of what we should be doing when it comes to generating and converting high-quality leads. But not every business knows how to do it.

Social Media 62

Social Media CRM Media Work Management 62

Webbiquity

JANUARY 12, 2021

Year after year, marketing professionals are asked to do more with less. Generate more leads (or sales) and increase brand awareness, without spending more (or at best, not much more) money. We basically pull all of those together, on the technical side, into a graph database which allows us to see end-to-end.

Allocation 230

Allocation Marketing Budget Marketing Attribution Multi-Touch Attribution 230

Buzz Marketing for Technology

JUNE 27, 2008

LinkedIns 361% year-over-year growth handily beats Facebooks 56% growth in the same period, according to the latest stats from Nielsen: However many people have pointed out to me that my case is unusual. I am not sure if this works as well in Facebook. In Facebook it is way more free-form and that is probably a lot more fun.

Linkedin 100

Linkedin Google Enterprise Management Work Management 100