SalesIntel

JUNE 7, 2021

Data hygiene has become increasingly important to marketers, and the increasing volume of data has only made processing harder. To overcome this challenge, the need for quality data has led to automated data enrichment tools. Enriched lead data is required for accurate lead routing and assignment to sales.

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Process Automation Data Hygiene Paid Search Agency 52

Engagio

OCTOBER 31, 2019

Automations can take him and others from his account and push them to Marketo, Outreach or Salesloft — bringing Frankenstein “back from the dead” and bringing your product back onto his radar. Keep Your Data Clean and Up-to-Date Without Going Crazy. For data hygiene reasons, you want them all to match and say the USA.

Account Based Marketing 48

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Adobe Experience Cloud Blog

MARCH 24, 2016

For example, understand your data flow, rules, and data hygiene processes. This is an obvious point, but make sure you put energy and thought into this blueprint. The tools you put in place here are critical to getting set up correctly.

Work Management 48

Work Management Marketing Management Data Hygiene Thought Leadership 48

DealSignal

MARCH 17, 2023

DealSignal provides access to an unbelievable 1B+ global companies and contacts with over 100 data points. Our platform was built from the ground up on proprietary data verification processes, regular data hygiene and cleansing, and AI-powered matching algorithms that ensure the highest levels of data and accuracy.

Zoominfo 52

Zoominfo Comparison Marketing Automation Services Ideal Customer Profiles 52

DealSignal

SEPTEMBER 27, 2021

According to Marketo , businesses are 67% better at closing deals when their sales and marketing teams are fully aligned. When you’re dealt with bad data, it’s easy to point fingers at one another. In truth, data hygiene is a laborious process that shouldn’t be pushed on sales or marketing team members to handle.

Ideal Customer Profiles 52

Ideal Customer Profiles Practices Marketing Budget Planning 52

Heinz Marketing

AUGUST 5, 2021

Integrations: LinkedIn, Marketo, Drift, SalesLoft, HubSpot, Outreach, PathFactory, Salesforce, and more. Most companies have poor CRM data hygiene, and DemandBase has struggled to sync data back to accounts in cases with duplicate accounts or accounts with inaccurate/incomplete information.

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Adobe Experience Cloud Blog

OCTOBER 28, 2008

But over the last 7-10 years, B2B has really evolved to practice many of the same principals B2C has been practicing for quite some time, and now, with the introduction of technology (like Marketo ) the gap is really closing between the two. You must look at your data (and how you manage it) as one of your most important assets.

Thought Leadership 48

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SalesIntel

JUNE 16, 2023

Clearbit Clearbit focuses on data enrichment and offers the ability to instantly append over 100 data points to a company’s profile, including information about its technology stack (technographics) and employees (firmographics).

Comparison 52

Comparison Pricing Price Ideal Customer Profiles 52

DealSignal

JUNE 14, 2021

So as important as data hygiene is, it’s also labor-intensive and a task that falls to the wayside, often getting tossed back and forth between sales, marketing, and operations teams. It could be a change in email address or phone number, or company changes like promotions, layoffs, mergers, and more.

Ideal Customer Profiles 52

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Adobe Experience Cloud Blog

NOVEMBER 17, 2016

At Bedrock Data, we recently launched a Marketo Power User Series featuring 20+ Marketo Power Users and their backstories about how they got started in marketing automation and their best practices, tips, and tricks for getting the most out of a marketing automation platform. Data hygiene is key.

Marketing Automation Services 48

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SalesIntel

JUNE 30, 2021

If you have a higher-than-average bounce rate or just want to lower your percentage for better outcomes, data hygiene is the key. Given that data decays every 12-14 months, you must maintain data hygiene to ensure that your email campaign efforts are as successful as possible.

Enterprise Management 52

Enterprise Management Marketing AI Data Hygiene Ideal Customer Profiles 52

SnapApp

MAY 31, 2018

It currently supports the major marketing automation platforms, including Act-On, Eloqua, Hubspot, Marketo & Pardot, and uses machine learning to monitor and manage auto-replies, as well as human replies. All of this data can help with your database development and data hygiene. Real impact on your bottom line.

Marketing Automation Services 48

Marketing Automation Services Data Hygiene Autoresponders CAN-SPAM 48

SnapApp

MAY 31, 2018

It currently supports the major marketing automation platforms, including Act-On, Eloqua, Hubspot, Marketo & Pardot, and uses machine learning to monitor and manage auto-replies, as well as human replies. All of this data can help with your database development and data hygiene. Real impact on your bottom line.

Marketing Automation Services 48

Marketing Automation Services Data Hygiene Autoresponders CAN-SPAM 48

LeadSloth

JANUARY 12, 2010

Manager, Inbound Marketing, Marketo. But if your data hygiene is on par with a New York subway restroom, marketing to the in house database will fail to meet expectations. Manager, Inbound Marketing, Marketo ( @InboundMarketer ). Jeff Ogden , Director of Marketing, Aplicor & President, Find New Customers.

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Marketing Automation Services Marketing Automation Sales Management Automation 100