Martech

JULY 6, 2022

To be honest, many of us owe our careers and jobs to marketing technology and the results it drives for marketers. . We also owe a debt of gratitude to many martech vendors, who not only build the platforms on which we work, but who also produce a plethora of marketing education including classes, workshops, and certifications.

Marketing Automation Services 91

Marketing Automation Services Enterprise Management Work Management Marketing Management 91

Zoominfo

APRIL 15, 2018

The importance of data cannot be understated in the modern sales landscape. Now, data and analytics reign supreme when it comes to running a successful sales organization. But here’s the thing– the world of data and analytics has made massive strides in recent years and many organizations have yet to catch up.

Marketing & Strategy 170

Marketing & Strategy Marketing Automation Services Lead Scoring Lead Ranking 170

SmartBug Media

SEPTEMBER 4, 2023

As the digital age continues to unfold, the line between internal departments becomes blurrier—especially the boundary separating marketing and sales departments. As a result, businesses are forced to rethink their data structure to accommodate both teams. Additionally, always focus on accurate data mapping between objects.

Hubspot 75

Hubspot Data Hygiene Work Management Marketing Management 75

Zoominfo

DECEMBER 12, 2019

Spam traps instill fear in marketers because most people don’t really understand how spam traps work or how common they are. While it’s impossible to avoid spam traps entirely, good data hygiene will help you limit exposure. So, what’s a legitimate email marketer to do? Invest in email verification services.

Data Hygiene 195

Data Hygiene CAN-SPAM Marketing Automation Services Zoominfo 195

DealSignal

MARCH 8, 2021

CRM data quality is a critical variable in ensuring a strong ROI for your investment in a CRM system. Such accuracy should not be acceptable to your sales and marketing teams. How poor contact data quality impacts Sales and Marketing. Bad data shows up in a series of tangible and expensive process failures.

Contact Marketing 52

Contact Marketing Contacts CRM Enterprise Management 52

DealSignal

MARCH 11, 2019

A few years back, I attended a three-hour “vendor shoot out” between two CRM vendors hosted by an IT services firm. The consultants ran through a series of standard CRM processes including lead management, dashboards, record customization by the site admin, and Outlook integration. The high cost of bad data.

Enterprise Management 78

Enterprise Management Marketing Automation Services Data Hygiene De-duplication 78

DealSignal

AUGUST 30, 2021

. #1 Create alignment across key departments Any effective account based marketing strategy starts with creating a framework that consists of sales and marketing alignment. But to truly rise to excellence, you’ll want to connect the dots across your organization — so, more than just sales and marketing.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52

SmarkLabs

JANUARY 12, 2023

CRM has become an essential tool for businesses of all sizes. Companies use customer relationship management for many reasons, but the overall goal is to improve the customer experience and increase sales. CRM software is a system for managing customer relationships. At the end of the day, A CRM is just a tool.

Hubspot 52

Hubspot Marketing Automation Services Enterprise Management CRM 52

Martech

JULY 20, 2021

Because of the central role marketing plays in the success of any business through generating revenue and sales opportunities, there is a lot of pressure on the team to make the right hires. Marketing is a career that rewards creativity, even when technology is used to carry out precise targeted campaigns.

Data Hygiene 110

Data Hygiene Ad Building Marketing Automation Services Marketing Management 110

Rev

FEBRUARY 15, 2023

Marketing, sales, finance and customer success operated in silos; each using their own databases with their own set of metrics, chasing their own goals and then wondering why their numbers didn’t align at the end of the quarter. Implement the use of a unified platform (e.g., Do you remember?

Ideal Customer Profiles 78

Ideal Customer Profiles Practices Lead Ranking De-duplication 78

Binary Demand

JULY 21, 2023

Therefore, B2B data is crucial in empowering business decisions and offering valuable insights that guide marketing and sales directors in understanding market trends, influencing purchase decisions, and allocating resources effectively. In this article Overview B2B Data Types What Is Data Cleansing?

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

DealSignal

FEBRUARY 1, 2024

In a Nutshell When it comes to picking the right B2B data platform for handling business data, it’s a tough call. We’re going to dive into the important stuff – like how good their data is, what they cover, how they work with other software, how they handle customer support, play by the rules, and what they charge.

Zoominfo 52

Zoominfo Enterprise Management Lead Ranking Marketing Automation Services 52

SalesIntel

JUNE 9, 2023

Sales intelligence platforms like Cognism are gaining traction as a tool for sales. These platforms have garnered significant attention for their robust features and data-driven solutions. When investing in a sales intelligence platform, pricing is pivotal in your final decision-making.

Pricing 52

Pricing Price Planning Marketing Automation Services 52

ANNUITAS

FEBRUARY 1, 2011

Last month, DemandGen Report ran a cover story titled “Data Tops List of Tactics & Technologies that Marketers Can’t Afford to Live Without.” The article went onto discuss the importance of having reliable data in order to ensure campaigns are successfully executed via marketing automation platforms.

Marketing Management 100

Marketing Management Data Hygiene Ideal Customer Profiles Marketing Automation Services 100

Zoominfo

SEPTEMBER 18, 2018

Today, we explore the negative side of personalized marketing , and the tactics you must avoid if you want your customers to trust your brand. What is personalized marketing? Before we get to the risks of personalization, let’s review the current state of personalized marketing initiatives. Keep reading!

Personalization 206

Personalization Marketing Automation Services Paid Search Agency Zoominfo 206

Martech

JULY 21, 2021

Good morning, Marketers, and what do you see as the “center” of your workflow? This week’s Zoom acquisition of cloud-based software company Five9 got me thinking. Do marketers think their work gets done primarily in a Salesforce CRM or on Zoom? The process was extremely simple for us and our customers. Read more here.

Work Management 97

Work Management Enterprise Management Marketing Automation Services Data Hygiene 97

DealSignal

APRIL 3, 2023

It’s easy to shrug off this scenario as “the way it’s always been,” but misalignment between sales and marketing teams can create detrimental results and cost B2B companies 10% or more of their revenue per year. Read on to learn everything you need to know about creating powerful sales and marketing best practices.

Practices 52

Practices Marketing Budget Ideal Customer Profiles Planning 52

Martech

SEPTEMBER 21, 2021

Marketing automation is the use of software and web-based services to execute, manage and automate repetitive marketing tasks and processes to more effectively market through multiple channels (i.e., But the platforms that power these activities continue to evolve.

Marketing Automation Services 113

Marketing Automation Services Enterprise Management Work Management Marketing Management 113

SmartBug Media

JUNE 2, 2021

Before diving into a customer relationship management (CRM) platform integration project , one step to take is the always important but somewhat dreaded task of data cleaning. Imagine if your bad data was the reason your organization made a specific decision. 5 Things to Remember When Data Cleaning. Fix Formatting.

De-duplication 94

De-duplication CRM Data Hygiene Analysis 94

Biznology

AUGUST 26, 2016

Customer data is one of the most important parts of your business success. If you’re not already using a customer relationship management (CRM) platform to collect and manage the data , you should be. But what kinds of data should you collect? Transactional Data. User Experience Data.

Data Hygiene 80

Data Hygiene Work Management Marketing Automation Services Marketing Management 80

Launch Marketing

JULY 28, 2017

Even after obtaining relevant data, many marketers still struggle to keep their data clean, consistent and accurate. Data management is an integral part of B2B marketing and have a big impact on lead generation, nurture programs and growing your business. Develop and apply data management rules.

Work Management 48

Work Management B2B Marketing Effectiveness B2B 48

The Mx Group

MAY 17, 2018

Recently, I attended the Marketo Marketing Nation Summit, the annual conference and bash held by marketing automation platform (MAP) provider Marketo. Every MAP uses a database, but you’d be surprised how many marketers neglect theirs. Each triggered process puts a load on the system. Structuring for scale.

Contacts 69

Contacts Lead Ranking Lead Scoring Marketing Automation Services 69

DealSignal

SEPTEMBER 27, 2021

It’s easy to shrug off this scenario as “the way it’s always been,” but misalignment between sales and marketing teams can create detrimental results and cost B2B companies 10% or more of their revenue per year. Read on to learn everything you need to know about creating powerful sales and marketing alignment.

Ideal Customer Profiles 52

Ideal Customer Profiles Practices Marketing Budget Planning 52

DemandMatrix

JULY 1, 2020

Data is important and hype about it is deafening and it is fair as it acts as one of the revenue multiplier. Yet, a dirty data can create havoc for marketing and sales forces, costing 12% of overall revenue. A research in the US market states that 33% organizations make decisions depending on their CRM data.

Data Hygiene 59

Data Hygiene Lead Ranking Marketing Automation Services Marketing Qualified Leads 59

DealSignal

MARCH 17, 2023

While ZoomInfo tops out at max 70% data accuracy, DealSignal offers fresher, more accurate, dynamic data at a market-leading 97% + thanks to our dynamic, multi-step verification process that uses AI and machine learning algorithms, robots, and human researchers to reverify your data just before it’s delivered to you.

Zoominfo 52

Zoominfo Comparison Marketing Automation Services Ideal Customer Profiles 52

Conversica

SEPTEMBER 12, 2018

Curious how HR, sales, and marketing are currently using AI to exceed their goals and leave competition in the dust? Whether they know it or not, marketers have been using solutions augmented by artificial intelligence for a few years—particularly if they’ve run a PPC campaign. Luckily, sales is also using AI.

Marketing AI 49

Marketing AI Verticals Marketing Automation Services Work Management 49

SmartBug Media

SEPTEMBER 27, 2021

A messy customer relationship management (CRM) database is just like an unclean house: The clutter makes it difficult to find what you need most. What is data hygiene? Data hygiene describes the process of eliminating bad data to optimize your database and ensure you have only high-quality, relevant information.

Data Hygiene 96

Data Hygiene Hubspot Practices Marketing Management 96

Biznology

MARCH 6, 2015

This can be done by hand, using Google Analytics, or more easily by using any number of services that enable IP address look-up. Marketing automation systems are increasingly baking this option into their tools. Categories like marketing manager and financial analyst don’t seem to work anymore.

De-duplication 80

De-duplication B2B Marketing Work Management Marketing Management 80

Engagio

OCTOBER 31, 2019

Haunting is all well and good when you’re dressed up as a ghost, but it isn’t fun when you’re being haunted by the idea of how badly your data needs a cleanup, or you’re frightened by the pile of work it takes to manage and update your audiences on different platforms. That’s where automations come in.

Account Based Marketing 48

Account Based Marketing ABM Automation Classified Ads 48

Engagio

NOVEMBER 13, 2019

I know it sounds too good to be true, but with a little effort and a few of what we call “Automations,” we’ll have you beating the Data Hygiene Boss in no time. Your investigation, if you choose to accept it, is to determine the different levels of Territory Management you wish to have.

Data Hygiene 48

Data Hygiene Marketing Automation Services Work Management Lead Scoring 48

Zoominfo

MARCH 21, 2023

Those rapidly evolving challenges are only exacerbated by a long-standing problem among sales and marketing teams: misalignment. Limited automation means many RevOps tasks are still done manually. Inaccurate data means leads aren’t routed properly to sales. What’s it take?

Ideal Customer Profiles 130

Ideal Customer Profiles Demand Generation Marketing Budget Lead Ranking 130

Adobe Experience Cloud Blog

OCTOBER 28, 2008

The next interview in the B2B Marketing thought leader interview series is with Robert J. Tell us a little bit about how you got into B2B marketing. I also tend not to look at B2B and B2C as that different, since although there are different aspects and variables you must take into account, the job of marketing really never changes.

Thought Leadership 48

Thought Leadership Marketing Automation Services Marketing Automation Automation 48

ClickZ

JULY 29, 2019

His previous roles include Chief Customer Officer of Campaign Monitor and Head of Global Marketing for Amazon Web Services (AWS). . Nate Skinner: I’ve been working in the enterprise software space for 20 years as of this year, which is crazy. My first software job was as an inside sales rep in 1999.

Data Hygiene 100

Data Hygiene Enterprise Management B2B Marketing Work Management 100

Zoominfo

NOVEMBER 25, 2018

We recently reported that, while marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. In fact, only 14% of B2B marketers report their use of marketing automation as “good” or better ( source ).

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Work Management Marketing Management 113

Customer Experience Matrix

APRIL 1, 2009

In fact, DemandBase told me that they can use only about 20% of the data they get from their partners because quality problems with the rest. But Rodney Dangerfield on a bad day got more respect than data hygiene experts. DemandBase plans to continue adding value, possibly by pushing automated messages to selected visitors.

DemandBase 120

DemandBase Lead Scoring Lead Ranking Jigsaw 120

Zoominfo

APRIL 27, 2022

Dirty data represents faulty bits of information that can present problems in a business’s database. For B2B businesses using data to fuel successful sales and marketing efforts, having access to clean data is paramount. What are the Types of Dirty Data and How do you Clean Them? How do duplicates happen?

Ideal Customer Profiles 100

Ideal Customer Profiles De-duplication Data Hygiene Zoominfo 100

SalesIntel

OCTOBER 1, 2021

The global customer relationship management (CRM) market was worth USD 43.7 According to the Grandview research report , CRM tools are used by 82% of the businesses studied for sales reporting and process automation. Centralize Data . Dashboards that display data in motion visually.

Marketing Automation Services 98

Marketing Automation Services CRM Tools Work Management 98