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How to Address Common System Integration Errors That Arise with a HubSpot-Salesforce Integration

SmartBug Media

As a result, businesses are forced to rethink their data structure to accommodate both teams. HubSpot and Salesforce have put significant effort into optimizing their platforms to support their clients’ diverse needs. Additionally, always focus on accurate data mapping between objects. This is where batching can be a lifesaver.

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What is HubSpot CRM and How Can I Optimize It?

SmarkLabs

Why HubSpot CRM? HubSpot CRM was built from the ground up to be ready for the front-line teams of the modern world. In 2014, when HubSpot CRM was first released, most CRM systems were pretty complicated and manual to use. HubSpot took a different approach, starting with the capabilities of front-line teams.

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Survey: Marketing Automation Users Score a “C” in Maturity

The Point

Spear Marketing Group has published an informative report detailing results of a survey designed to gauge the maturity of marketing automation deployments within the B2B community. The survey covered topics such as email frequency, program design, reporting, landing pages, and data hygiene.

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Data Hygiene Best Practices Within HubSpot

SmartBug Media

What is data hygiene? Data hygiene describes the process of eliminating bad data to optimize your database and ensure you have only high-quality, relevant information. So what is bad data and what is good data? To learn more about data hygiene, contact one of our marketers in development.

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How to Avoid the Spam Trap

DiscoverOrg

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the Spam Trap. While it’s impossible to avoid them entirely, good data hygiene may limit exposure. Clean out inactive contacts in your CRM and marketing automation tool. What is a spam trap? Great idea!

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What is marketing automation software and what does it do today?

Martech

Marketing automation is the use of software and web-based services to execute, manage and automate repetitive marketing tasks and processes to more effectively market through multiple channels (i.e., What do marketing automation tools do? email, mobile, social media, and websites). Lead management.

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DealSignal vs. ZoomInfo: Comparison Guide

DealSignal

DealSignal provides access to an unbelievable 1B+ global companies and contacts with over 100 data points. Our platform was built from the ground up on proprietary data verification processes, regular data hygiene and cleansing, and AI-powered matching algorithms that ensure the highest levels of data and accuracy.