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How to Address Common System Integration Errors That Arise with a HubSpot-Salesforce Integration

SmartBug Media

As a result, businesses are forced to rethink their data structure to accommodate both teams. HubSpot and Salesforce have put significant effort into optimizing their platforms to support their clients’ diverse needs. Additionally, always focus on accurate data mapping between objects.

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What is HubSpot CRM and How Can I Optimize It?

SmarkLabs

CRM has become an essential tool for businesses of all sizes. CRM software is a system for managing customer relationships. CRM can help your business keep track of interactions, data, and notes about customers or potential customers. At the end of the day, A CRM is just a tool. Why HubSpot CRM? What is a CRM?

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Survey: Marketing Automation Users Score a “C” in Maturity

The Point

Spear Marketing Group has published an informative report detailing results of a survey designed to gauge the maturity of marketing automation deployments within the B2B community. The survey covered topics such as email frequency, program design, reporting, landing pages, and data hygiene.

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How to Avoid the Spam Trap

DiscoverOrg

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the Spam Trap. While it’s impossible to avoid them entirely, good data hygiene may limit exposure. Clean out inactive contacts in your CRM and marketing automation tool. What is a spam trap?

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What is marketing automation software and what does it do today?

Martech

Marketing automation is the use of software and web-based services to execute, manage and automate repetitive marketing tasks and processes to more effectively market through multiple channels (i.e., But the platforms that power these activities continue to evolve. Dynamic content creation.

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Why Settle for Less? Choose DealSignal Over Zoominfo and Apollo

DealSignal

In a Nutshell When it comes to picking the right B2B data platform for handling business data, it’s a tough call. We’re going to dive into the important stuff – like how good their data is, what they cover, how they work with other software, how they handle customer support, play by the rules, and what they charge.

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Data Hygiene Best Practices Within HubSpot

SmartBug Media

What is data hygiene? Data hygiene describes the process of eliminating bad data to optimize your database and ensure you have only high-quality, relevant information. So what is bad data and what is good data? Utilize HubSpot’s integrations for assistance. Duplicate Contacts.