Paul Gillin

MARCH 22, 2022

By harnessing the power of data, AI can help companies better understand their customers and offer them tailored experiences that meet their needs. The study found that AI can be used to create customized experiences for users based on their individual preferences. There are many benefits to using AI for customer segmentation.

Marketing AI 50

Marketing AI Automation Customer Satisfaction User-Generated Content 50

Paul Gillin

JANUARY 26, 2016

Contact influencers in your market – or even your own customers or subject matter experts – and ask them for short paragraphs on a topic, then combine that content into an e-book. Marketers are beginning to realize the buyers are people, not demographic segments, and they are appealing more to the motivations that influence human behavior.

Peer-to-peer 50

Peer-to-peer B2B Marketing Trends Sales Qualified Leads 50

Paul Gillin

MAY 13, 2016

While there’s nothing wrong with that, drive-by customers are hard to engage in conversation. What if you could go a step beyond the downloads and become a trusted and even indispensable information source that customers visit every day? The target audience is not Cisco’s traditional CIO customer but board room executives.

Marketing Management 50

Marketing Management B2B Thought Leadership Service Thought Leadership 50

Paul Gillin

MARCH 13, 2012

Reality: A wide range of customer needs exist. Reality: Businesses should plan for “smart growth,” with some segments growing much more quickly than in North America and others lagging. Misperception: Customers want itemized prices and mix and match the cheapest offerings. She listed five common misperceptions and realities.

Planning 50

Planning Forecasting Mobile Marketing Paid Search Agency 50

Paul Gillin

JUNE 24, 2010

This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. Rather, they invest in social marketing because they believe that the benefits – customer engagement, market awareness, continuous feedback and professional development – are good for. Of course not.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

MARCH 24, 2011

Another defined the blog’s mission as being “to provide actionable and thought-leadership content for customers and prospects on…topics the company’s product helps optimize.&#. Two of the four finalists had hired professional journalists to oversee content.

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50