Remove customer words
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Why would a company ever outsource anything?

ViewPoint

These are the words of author and professor Sydney Finkelstein, whose article in yesterday’s Wall Street Journal maintains that companies should hire teams, not individuals. That’s essentially what PointClear clients do when they engage us for outsourced lead generation.

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What's it take to generate leads that fuel your forecast?

ViewPoint

Intimate customer tribes over impersonal mass markets. At PointClear, we apply agile to what we do for clients to save time, save money, prevent frustration and get better results. Remember the words in Scott’s manifesto that describe agile? At PointClear, our average associate is 50. years—twice the industry standard.

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Why Podcasting Has Great Reach and is the Least Expensive Content Creator

ViewPoint

Because a customer was on this program, she looks for direct quotes that can be used for testimonials. There is a clear and present problem, the customer is willing to state the problem, and there is a clear and present pathway to solving the issue using their services. Testimonials. Jane will take the percentage statement as a win.

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Insights on Outbound Conference in Atlanta

ViewPoint

Here is what I learned: Jeb Blount – Jeb is the bestselling author of eight books, including " Fanatical Prospecting " , and among the world’s most respected thought leaders on sales, leadership, and customer experience. Sales is NOT customer service.”. The two magic words you want to hear from a prospect: ‘Great question.’”.

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Sales Pipeline Radio Episode 162: Q & A with Dan McDade @dandade

Heinz Marketing

Matt Heinz: Y ou were The President and CEO of PointClear, for over 20 years, and so saw a lot of this development happen. What are some of the keys that made PointClear so successful and continue to be so successful in engaging with prospects and helping to build some pipeline? What are some of the keys to doing that?

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Lead Generation and Appointment Setting—Know When to Pull the Trigger and Outsource

ViewPoint

Less than six months later they had lost 50% of their customers and most of their profits. My friends over at PointClear have a good comparison guide titled, “ We Can Do It Cheaper.” That is why I encourage companies to “partner” (I know I over-use the word) vs. simply outsourcing. They came back.

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The Key to Sales and Marketing Alignment: Empathy

Varicent

I’m going to answer that with one word: empathy. Vice-versa as well, taking salespeople and showing them what marketing is doing; how we gather the voice of the customer; the set of inputs and insights that brought us to the conclusion that next program was going to be a killer success. Wow - that’s an incredible job history.