customer 
ViewPoint
FEBRUARY 28, 2018
I spend a lot of time on the phone every day, talking to sales and marketing leaders—including prospects. I’m often asked what kind of companies PointClear serves. But there’s a long answer too: PointClear provides lead generation, lead qualification and lead nurturing for a variety of companies.
ViewPoint
FEBRUARY 23, 2018
Sales won’t spend the time it takes to cull through 100 so-called leads for 3 to 4 good ones. Intimate customer tribes over impersonal mass markets. At PointClear, we apply agile to what we do for clients to save time, save money, prevent frustration and get better results. At PointClear, our average associate is 50.
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ViewPoint
MAY 13, 2016
This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results. One day, in frustration, he offered sales management the following approaches regarding spending $100,000 to generate leads. In that post I quoted a client and friend who at the time was CMO for a Fortune 100 company.
ViewPoint
OCTOBER 24, 2011
The solution is notable for many reasons, one of which is the speed of implementation: the first customer went live within two weeks of meeting the Kenandy team. Derek notes that Salesforce’s Chatter is used to communicate both externally (customers, suppliers and distributors) and internally (production, engineering, and purchasing).
ViewPoint
JUNE 7, 2016
This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results. At PointClear, we recommend developing a guide for sales on how lead hand-off is managed and how follow-up should be handled. So, we know how things break down—what do we do to fix the problem?
ViewPoint
APRIL 12, 2013
The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. CMOs Set to Spend More on New Tech Than CIOs. Online content in the sales and marketing industries is dynamic and constantly changing. The 7 Biggest Misconceptions of Successful B2B Marketing.
ViewPoint
JULY 26, 2018
Jane and George know that the deep multi-use reach of podcasting will establish the thought leadership they desire without spending hundreds of thousands of dollars on research or years on writing a book. Because a customer was on this program, she looks for direct quotes that can be used for testimonials. Testimonials. Social media.
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