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Is a Player in Marketing Automation Software?

Webbiquity is the cloud computing darling of customer relationship management (CRM) software. They have significant control of mind share in that space, and their legacy in customer service and sales force automation software is strong. Marketing Automation Software Guide decided to answer this question. Guest post by Lauren Carlson. Share this on Bebo.

3 Reasons why lead nurturing and scoring have NOTHING to do with software

Fearless Competitor

Better post a job for someone with experience in the software you use such as Eloqua, Marketo, Silverpop, Act-On, Manticore, Aprimo, etc., Here are three reasons why Lead Nurturing and Scoring have NOTHING to do with software. Story-telling skills have nothing to do with software. Content marketing is not software. right? WRONG! My advice to you is this.

Manticore VII Marketing Automation and Lead Generation Released


Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. Manticore was founded in 2001 by Nick Walker , who is now the CTO, and has been led since March of this year by Jeff Erramouspe. Privately held and self-funded, Manticore has grown at a 50+% clip since 2005. It competes with vendors such as Marketo , Eloqua , Marketbright and Genoo.

Can Find New Customers help my business?

Fearless Competitor

B2B Lead Generation | Can Find New Customers help my business? Jeff Ogden, President of Find New Customers. Editor’s Note: Forrester Research found 3 out of 4 companies that invested in lead management software (Eloqua, Marketo, Silverpop, Manticore, etc.) To learn if your business can benefit from Find New Customers , we have just 3 questions for you.

Marketing Automation Skills are Scarce: Strategies to Close the Gap

Customer Experience Matrix

Act-On Software recently reported that 40% of marketers are dissatisfied with their campaign management program. It's applied by Marketo , Pardot , Act-On Software , Genius , Net-Results , and many others. But it seems to be creeping upstream: LeadLife , Treehouse Interactive , and Manticore Technology apply it to larger customers. ease of use. automation.

Ranking the Demand Generation Vendors by Popularity (Yes, Life Really Is Just Like High School)

Customer Experience Matrix

So far the original list of Eloqua , Vtrenz , Marketo , Manticore Technology and Market2Lead has proven a good set of choices. This doesn’t particularly surprise me, although seeing Alterian, Aprimo and Neolane rank well below Manticore Technology and Market2Lead is odd. Still, they are much larger firms and do much more marketing than Manticore or Market2Lead. Interestingly, the other measure I found somewhat credible, IceRocket ’s count of blog mentions, ranks Alterian, Aprimo and Neolane considerably higher than Manticore and Market2Lead. How to choose?

My List of Demand Generation Vendors, and Who They Sell To

Customer Experience Matrix

The vendors are divided into four categories based on my understanding of their target customers. Tags: demand generation marketing automation software selection demand generation One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. My brief answer was that the biggest difference was less functionality than the target markets the different vendors pursue. I also promised a blog post on the topic. Here it is.

The Pond Just Got More Crowded: Google, and Sequoia Invest in HubSpot

Customer Experience Matrix

Both Unica and Aprimo were long-established vendors with fundamentally stable products sold primarily to large enterprises: although their new owners may market them more broadly, they’ll be selling pretty much what IBM and Teradata always sold (big systems) to pretty much the same customers (big companies). It followed $33 million in earlier funding since the company was founded in 2006.

Demand Generation Usability Scores - Part 3

Customer Experience Matrix

Marketo gets a half point because it can direct leads to lists, which in turn feed campaigns, but not to campaigns directly. Explicitly direct leads from one campaign to another Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 1 1 1 1 0.5 Linear campaigns embedded in larger campaign flows Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 0 0 1 1 0 0 1 Integrated a/b testing. Tags: software usability measurement marketing automation lead management demand generation 1 0.5

LucidEra Takes a Shot at On-Demand Analytics

Customer Experience Matrix

Rudin, who has plenty of experience with both on-demand and analytics from working at , Siebel , and Oracle , saw not one but two obstacles to business intelligence: integration and customization. Standard applications meet customer needs without custom development (at least initially). Of course, it also resurrects the customization and integration issues that the application-based strategy was intended to avoid. LucidEra would probably argue that its technology makes this customization and integration easier than with alternative solutions.

Pardot Offers Refined Demand Generation at a Small Business Price

Customer Experience Matrix

In fact, Pardot in particular provides advanced capabilities including progressive profiling (automatically changing the questions on forms as customer answer them) and dynamic content (rule-driven selection of content blocks within emails and Web pages). Even this is far from a fatal flaw, since (a) users can simulate it with rules that move customers from one program to another and (b) intra-program branching will be added by the end of this month. It also limits database customization to adding user-defined fields to the prospect table. What I found was intriguing.


Revenue Performance Management to Marketing Automation: What Facebook was to MySpace?

It's All About Revenue

Lauren Carlson , of Software Advice , is one of the rising stars in the constellation of CRM, marketing automation and, now, Revenue Performance Management industries. I found out about Software Advice through a friend and somehow convinced them to hire me. Software Advice works in multiple segments of enterprise software, but we have never seen such a large group of prolific, commercially generous thought leaders as we have in this industry. Customers exist in the social space. Now, they just need the right kind of software to help optimize their efforts.

Demand Generation Usability Scores - Part 1

Customer Experience Matrix

A simple campaign would do this for a single product, offer, customer segment and region, while a complex campaign could involve several of each. Obviously these aren't very specific scenarios, but I think the ability to efficiently deliver many different treatments to different customers is ultimately what separates simple from complex in a demand generation context. Select marketing assets from shared libraries Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 1 1 1 1 1 1 1 Text search for assets. Okay then.

Multi-Step Campaign Interfaces: A Quick Vendor Survey

Customer Experience Matrix

Naturally, the vendors showing them to me have all thought very carefully about their designs and made the best choices they could, typically based on feedback from their customers. flow list Act-On Software x ActiveConversion x Eloqua x Infusionsoft x LeadLife x LoopFuse x Manticore Technology x Market2Lead (1) x Marketbright (1) x Marketo x Neolane x OfficeAutoPilot x Pardot x Silverpop Engage B2B x Treehouse Interactive x True Influence x (1) embeds simple list- based campaign in a larger flow chart. If you read this blog regularly (and who doesn't?),

Demand Generation Usability Scores - Part 4

Customer Experience Matrix

Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B Marketing Channels Beyond Email and System-generated Web Pages 0 0 0 1 0 0 0 dealer / channel management (register and co-promote with channel partners) 1 0 0 0.5 0 1 0 rule-based form customization (display different content blocks in an email or Web page based on user-defined rules) Marketing Administration 0 0 0 0.5 Here, then, is the final usability matrix. 0 0 0.5

5 Steps to Getting Started with Lead Nurturing

Client Bridge

But at the end of the day, we all must stay focused on the fact that we do those things in order to not only generate leads but eventually convert leads to customers. Here are 5 steps for building a lead nurturing system that will help convert your list to qualified sales opportunities and customers. It might be helpful to think of a recent sale and which identifiable steps the customer took along the way. For example, the funnel for a software company might be: Download a free report. Software purchase. Lost customer. Inactive customer.

Demand Generation Vendor Traffic Rankings

Customer Experience Matrix

But Eloqua , Silverpop and Marketo remain industry leaders. Note: after I posted this, it was pointed out to me that the bulk of traffic on several sites relates to customer log-ins rather than marketing prospects. I don't know whether this particular nuance makes the Alexa rankings a less useful indicator of market presence, but it probably means the figures relate more to existing customers than prospects. The leaders among demand generation systems are still Eloqua , Silverpop and Marketo. Pardot and (perhaps) look particularly strong. Ready yet?)

Marketing Automation Acceleration Package – our exciting new service

Fearless Competitor

Congratulations on your purchase of marketing automation , such as Eloqua , Marketo , SilverPop , Manticore , or As I learned in my conversation with email marketing expert, Joel Book of ExactTarget (at left), software’s merely an enabler. Find New Customers can certainly help them. This is where the professionals at Find New Customers come in.

Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. I would also put another group — one more focused on helping marketing align with, support, and enable sales: firms like BrightMarket, einsof, Longwood Software, and with their Saleforce Content offering, to name a few. But getting back to our category, we are often compared against Eloqua and Manticore.

B2B Lead Management Market Heats Up

delicious b2bmarketing

Most recently, Marketo just announced their lead management solution. 4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. I think the lead management platforms hit directly on these problems and will shift marketing’s role from filling the pipeline to managing the customer lifecycle. Customer-centricity is essential to lead management maturity. Here’s the problem.