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JANUARY 27, 2011 Is Salesforce.com a Player in Marketing Automation Software?
Salesforce.com is the cloud computing darling of customer relationship management (CRM) software. They have significant control of mind share in that space, and their legacy in customer service and sales force automation software is strong. Marketing Automation Software Guide decided to answer this question. Guest post by Lauren Carlson. Share this on Bebo.
| | WEBBIQUITY
FEBRUARY 14, 2010 Manticore VII Marketing Automation and Lead Generation Released
Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. Manticore was founded in 2001 by Nick Walker , who is now the CTO, and has been led since March of this year by Jeff Erramouspe. Privately held and self-funded, Manticore has grown at a 50+% clip since 2005. It competes with vendors such as Marketo , Eloqua , Marketbright and Genoo.
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| | FEARLESS COMPETITOR
AUGUST 1, 2011 3 Reasons why lead nurturing and scoring have NOTHING to do with software
Better post a job for someone with experience in the software you use such as Eloqua, Marketo, Silverpop, Act-On, Manticore, Aprimo, etc., Here are three reasons why Lead Nurturing and Scoring have NOTHING to do with software. Story-telling skills have nothing to do with software. Content marketing is not software. right? WRONG! My advice to you is this.
| | WEBBIQUITY
FEBRUARY 13, 2010 Book Review: eMarketing Strategies for the Complex Sale
Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. Sections two and three, Customer Consensus and Natural Nurturing , begin getting into the meat of the strategy. But they’re just that: tools. What problems do they face? Digg this!
| | CUSTOMER EXPERIENCE MATRIX
NOVEMBER 18, 2009 My List of Demand Generation Vendors, and Who They Sell To
The vendors are divided into four categories based on my understanding of their target customers. Tags: demand generation marketing automation software selection demand generation One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. My brief answer was that the biggest difference was less functionality than the target markets the different vendors pursue. also promised a blog post on the topic. Here it is.
| | FEARLESS COMPETITOR
JUNE 21, 2011 Can Find New Customers help my business?
B2B Lead Generation | Can Find New Customers help my business? Jeff Ogden, President of Find New Customers. Editor’s Note: Forrester Research found 3 out of 4 companies that invested in lead management software (Eloqua, Marketo, Silverpop, Manticore, etc.) To learn if your business can benefit from Find New Customers , we have just 3 questions for you.
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FUNNEL FOCUS Interview: Current Marketing Automation Pricing Trends and the Market Impact
| FRIDAY, FEBRUARY 10, 2012
Jeff Erramouspe, President of Manticore
Technology , and was recently quoted in a DemandGen Report article on the trends around the average selling price of marketing automation solutions and the possible impact for the future of the market. A lot of this was driven by the Spark by Marketo
announcement, and in order to continue to win business, we are required to respond to it. Fortunately, we target customers
who are between $20M - $150M in revenue. Marketo
, Act-On, and Pardot are all pretty aggressive on the pricing in the small business segment. MORE >>
CUSTOMER EXPERIENCE MATRIX Marketing Automation Skills are Scarce: Strategies to Close the Gap
| TUESDAY, DECEMBER 13, 2011
recently reported that 40% of marketers are dissatisfied with their campaign management program. It's applied by Marketo
, Pardot , Act-On Software
, Genius , Net-Results , and many others. But it seems to be creeping upstream: LeadLife , Treehouse Interactive , and Manticore
Technology apply it to larger customers
. It’s also likely that a dominant approach will emerge within each customer
segment. The marketing automation industry continues to grow quickly, with many vendors announcing their client bases have more than doubled in 2011. MORE >>
CUSTOMER EXPERIENCE MATRIX Demand Generation Vendor Traffic Rankings
| WEDNESDAY, JULY 8, 2009
But Eloqua , Silverpop and Marketo
remain industry leaders. Note: after I posted this, it was pointed out to me that the bulk of traffic on several sites relates to customer
log-ins rather than marketing prospects. don't know whether this particular nuance makes the Alexa rankings a less useful indicator of market presence, but it probably means the figures relate more to existing customers
than prospects. The leaders among demand generation systems are still Eloqua , Silverpop and Marketo
. Pardot and (perhaps) Genius.com look particularly strong. How about it guys? MORE >>
IT'S ALL ABOUT REVENUE Revenue Performance Management to Marketing Automation: What Facebook was to MySpace?
| FRIDAY, APRIL 8, 2011
Lauren Carlson , of Software
Advice , is one of the rising stars in the constellation of CRM, marketing automation and, now, Revenue Performance Management industries. found out about Software
Advice through a friend and somehow convinced them to hire me. Software
Advice works in multiple segments of enterprise software
, but we have never seen such a large group of prolific, commercially generous thought leaders as we have in this industry. Customers
exist in the social space. Now, they just need the right kind of software
to help optimize their efforts. MORE >>
CLIENT BRIDGE 5 Steps to Getting Started with Lead Nurturing
| THURSDAY, SEPTEMBER 16, 2010
But at the end of the day, we all must stay focused on the fact that we do those things in order to not only generate leads but eventually convert leads to customers
. Here are 5 steps for building a lead nurturing system that will help convert your list to qualified sales opportunities and customers
. It might be helpful to think of a recent sale and which identifiable steps the customer
took along the way. For example, the funnel for a software
company might be: Download a free report. Software
purchase. Lost customer
. Inactive customer
. MORE >>
- The Pond Just Got More Crowded: Google, Salesforce.com and Sequoia Invest in HubSpot CUSTOMER EXPERIENCE MATRIX | TUESDAY, MARCH 8, 2011
- Marketing Automation Acceleration Package – our exciting new service FEARLESS COMPETITOR | WEDNESDAY, JUNE 9, 2010
- Demandbase: A New Twist In The Lead Management Automation Market DELICIOUS B2BMARKETING | FRIDAY, JULY 31, 2009
- B2B Lead Management Market Heats Up DELICIOUS B2BMARKETING | FRIDAY, JULY 31, 2009
- Content Design for Nurturing Insights - Marketing Interactions MARKETING INTERACTIONS | WEDNESDAY, AUGUST 20, 2008
- Marketing Automation Update: Manticore VII Released WEBMARKETCENTRAL | TUESDAY, NOVEMBER 17, 2009
- LucidEra Takes a Shot at On-Demand Analytics CUSTOMER EXPERIENCE MATRIX | THURSDAY, JULY 3, 2008
- Ranking the Demand Generation Vendors by Popularity (Yes, Life Really Is Just Like High School) CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, NOVEMBER 19, 2008
- Pardot Offers Refined Demand Generation at a Small Business Price CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, DECEMBER 3, 2008
- Demand Generation Usability Scores - Part 1 CUSTOMER EXPERIENCE MATRIX | MONDAY, MARCH 2, 2009
- Demand Generation Usability Scores - Part 3 CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, MARCH 4, 2009
- Demand Generation Usability Scores - Part 4 CUSTOMER EXPERIENCE MATRIX | THURSDAY, MARCH 5, 2009
- Multi-Step Campaign Interfaces: A Quick Vendor Survey CUSTOMER EXPERIENCE MATRIX | THURSDAY, MARCH 26, 2009
- Marketo Releases Marketo Lead Management 3.0 WEBMARKETCENTRAL | TUESDAY, MARCH 3, 2009
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