Remove customer long-tail trademark-list
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Headline writing: 10 ways to get more eyes on your content

Sprout Social

For example, listicles and list-style headlines are so popular because they naturally reel in readers. Well, lists are straightforward and scan-worthy. As a result, list-centric titles signal posts that are simple to digest and scroll through in no time. How long your titles should be is situational. The takeaway?

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4 Ways Paid Search Can Support Inbound Marketing

Hubspot

Inbound marketing teaches us to focus on the long tail where traffic may be lower but the opportunity to convert customers is huge. Proceed with caution here though – although it’s perfectly acceptable to bid on terms you see your competitor bidding on, stay away from bidding on their trademarked terms.

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B2B Hubs Or PPC? Are All Leads Created Equal?

Online Marketing Institute

In this case, when I am referring to “Buyer Hubs&# , I am not talking about B2B Directory listings (even enhanced listings), but rather sites where buyers go to submit a Request for Quote from multiple vendors. I acknowledge that some sites have a hybrid model of RFQ forms and enhanced directory listings. b2bmarketing

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Tips + Tools to Create Successful International PPC Ads

Single Grain

Get in touch with your sales and customer support team to understand the reality of an audience’s needs and queries based on the interactions they have with customers from all over the world. Create a list of all the potential keywords in multiple languages. Shortlist all the negative keywords.

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#B2BChannelPanel Round-Up: Online and Offline Events

PathFactory

Whether online or offline, event marketing offers some of the most powerful opportunities for 1:1 qualification and warm list building. We make our bets based on history, who the audience is going to be and whether or not they match our ICP (ideal customer profile). Think of the long tail. Now we’re a lot more discerning.

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How to Use Data to Create More Relevant Content

Hubspot

While it may seem like a small distinction, it can mean the difference between wasting time and investing time in creating content that will deliver rankings, leads, and sales long after it's published. Aside from long tail and short tail keywords , there are four types of keywords you should know about: Brand phrases.

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The Brand Marketer’s All-Inclusive Guide to Generative AI

Content Standard

How will generative AI impact customer behavior? Examples: Brainstorming – Take an interview transcript and use AI to generate a list of topics to explore in content pieces based on the interview. How will generative AI impact customer behavior? Table of Contents Understanding Generative AI What is Generative AI?