The Effective Marketer

JULY 29, 2009

An interesting post by Steve Johnson talks about marketing not being a list, but rather an approach to solving customers problems and helping buyers to buy. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! United States License.

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The Effective Marketer

JUNE 13, 2009

Free Marketing Stuff Can Sell As marketers our job is to generate brand awareness, educate our prospective customers on the benefits of our products and get them to purchase. I am enrolled in a free course called Inbound Marketing University , created by HubSpot. Effective marketing is about generating sales. But that’s another story.

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The Effective Marketer

OCTOBER 14, 2010

Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! You can leave a response , or trackback from your own site. Like Be the first to like this post. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

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The Effective Marketer

NOVEMBER 30, 2009

How are you changing your customers and your prospects behavior? Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! The videos on their website (embedded below) are some great examples of what they mean. Some food for thought.

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The Effective Marketer

MAY 9, 2011

Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent. Like Be the first to like this post.

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The Effective Marketer

JANUARY 6, 2009

In some cases you may have to do some market research prior to changing the product packaging, or contact your customers as a result of new customer service website login options. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

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The Effective Marketer

FEBRUARY 16, 2009

Sure, in some cases people may respond simply because they love your company/brand and that’s great, but you should also strive to get those who are not necessarily loyal customers to respond, otherwise the survey may end up not telling you the whole truth. What will they get out of it? Like Be the first to like this post.

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The Effective Marketer

MAY 29, 2009

Why would you make it difficult for a loyal customer to continue using your product? And better, yet, why would you make it difficult for a customer to start using a more expensive product (the Kindle version was more expensive than the online journal)? additional features, more convenience, better value, etc.)

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The Effective Marketer

JANUARY 17, 2009

The business cards that are presented to partners and potential customers are part of marketing branding, the message being delivered about what the company does is tailored and perfected by marketing, the collateral material that is distributed and that sales people use at trade shows and site visits is also marketing, of course.

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The Effective Marketer

APRIL 29, 2009

Technical support : a technical support representative with a customer on the phone where the customer shares control of his desktop and the rep troubleshoots. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

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The Effective Marketer

JANUARY 13, 2009

If, for example, an activity within your plan is to send out an email blast to selected customers inviting them to attend a webinar, you not only need to ensure you are tracking the results of the email campaign (open rates, click trough rates, bounce rates, etc.) You can leave a response , or trackback from your own site.

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The Effective Marketer

APRIL 6, 2009

Is basic marketing (you can only sell if you know what the customer wants), but very few people stop to think about it. Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! You can leave a response , or trackback from your own site.

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The Effective Marketer

JULY 12, 2009

Are we losing customers? Are we losing customers? Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! After you stared them for two minutes you are still wondering “What the heck is he trying to say with this chart?”.

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The Effective Marketer

JULY 21, 2009

Some blasphemous professionals on the other hand, caution us to be careful in our efforts, telling us we should really focus on those customers that love our produc t and not use social media targeting everyone. That is, if you can translate all those additional site visits, downloads, and re-tweets into sales. Otherwise it’s just buzz.

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The Effective Marketer

MARCH 9, 2010

Design #5 Email Sender: MarketingProfs Email Title: How Businesses are Marketing with Facebook and Twitter What I Like: Really great color combination makes it easy in the eye. Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

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The Effective Marketer

FEBRUARY 12, 2009

4. Create custom views to find emails quickly: let’s say you want to see all emails in your inbox that were sent by a particular person. If you need to see all emails sent by a particular person and still keep them sorted by date, you should create a custom view. Simply press CTRL+SHIFT+K.

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The Effective Marketer

MARCH 12, 2009

You can also customize yourself the role if the default ones don’t fit. Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! As you click each role, you will see different options below being checked off. United States License.

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The Effective Marketer

FEBRUARY 25, 2009

Go to “View” menu, select “Arrange by”, “Current View”, select “Customize Current View”. Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Now you not only have tasks associated with different action-items (follow up, call, etc.)

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The Effective Marketer

OCTOBER 13, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Flip the Funnel Book Review At the San Francisco Marketing Book Club meeting last week we discussed “ Flip the Funnel: How to use existing customers to gain new ones “, by Joseph Jaffe. Buy the book.

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The Effective Marketer

JULY 5, 2009

She not only customized the course the way she thought it should be delivered but was also able to get the group of 20 or so to interact and dictate the pace. Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! Gotta love her for that.

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The Effective Marketer

FEBRUARY 16, 2011

With cash to burn, these companies are focusing on growing the customer base first, with hopes that revenue will follow. Companies are fighting for customers, trying to educate the market, and we may be seeing the beginnings of consolidation. The Marketing Automation Market The Marketing Automation market is at an interesting stage.

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