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Sales Engine
APRIL 21, 2016
I’m obsessed with the team at our company that operates as the first line of defense for our customers,” she says. Wood uses the term “sales” somewhat loosely as most of them are a combination of sales and service and are there to assist customers from the beginning to the end of the loan application cycle.
Sales Engine
OCTOBER 2, 2015
Content Marketing is defined in the report as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action.” Shifting resources to marketing is more than a project.
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Sales Engine
MARCH 10, 2016
It took awhile, but ultimately algorithmic changes allowed Google to start recognizing what the content actually was and how it related to other content. Lemas: When I first started in the industry eight years ago, it was all about building links and creating content. Content was king, and any content worked.
Sales Engine
APRIL 24, 2018
The risk is too high for them because the email gods (Google, Microsoft, and the ISP’s) rule the highways and, even though the practice may be perfectly “legal”, they won’t deliver unsolicited mail to their customers and they’ll blacklist companies and vendors who try. Imagine how your customers would like that!
Sales Engine
AUGUST 23, 2016
Today, B2B buyers start with an anonymous Google search, which then leads to the consumption of white papers, webinars, videos, blogs, and so on. For example, let’s say that the conversation started with a prospect searching Google about a business problem and found you through a white paper on your website.
Sales Engine
OCTOBER 8, 2015
Today, B2B buyers start with an anonymous Google search, which then leads to the consumption of white papers, webinars, videos, blogs, and so on. For example, let’s say that the conversation started with a prospect searching Google about a business problem and found you through a white paper on your website.
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