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KoMarketing Associates
APRIL 7, 2021
A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. Demand gen” allowed marketers to either replace the lost or compromised channels of in-person meeting and live events, or it allowed marketers to give a shot in the arm to their entire B2B strategy. But there were some bright spots.
KoMarketing Associates
DECEMBER 5, 2017
Their answers ranged depending on their industry, but we found that most were interested in attempting new strategies and techniques for the B2B market, like artificial intelligence, paid social media campaigns, and virtual reality, while others wanted to focus budget dollars on tried-and-true tactics that work.
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KoMarketing Associates
DECEMBER 7, 2017
Because of this, B2B marketers can employ many “traditional” B2C strategies of marketing into their own campaigns. Even if your target audience isn’t using social media platforms like Facebook for their work activities or research, they are likely using it for their own personal use. Facebook Reviews. Exact Match Search Results.
KoMarketing Associates
DECEMBER 2, 2020
LinkedIn has been an essential element of any B2B marketing strategy for some time, but it’s become even more essential in 2020 after the pandemic postponed so many in-person events and meetings. LinkedIn Company Pages are playing a larger and larger role in marketers’ social media strategies , too. That’s changed.
KoMarketing Associates
APRIL 23, 2019
By temporarily stepping out of the day-to-day tasks of social media and looking at all strategy and messaging holistically, you’ll be better able to make decisions about what to change and what to keep. Knowing who you are targeting on social media is the crucial step to any strategy. Who Is My Audience on Social Media?
KoMarketing Associates
DECEMBER 14, 2015
Because a component of your B2B marketing strategy certainly needs to focus on leveraging the experience gained executing tactics and campaigns that worked well. For me, it’s “helping brands reach, engage and convert new customers.” Wisestamp is a customized signature for e-mail and social media marketing.
KoMarketing Associates
MARCH 24, 2014
As a matter of fact, an estimated 310 million active users per month have propelled Twitter to number two on the list of most popular social networks, behind Facebook. While Facebook may be king of the social networks among the general public, Twitter’s business benefits for B2B companies far outweigh those of Facebook.
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