B2B Memes

MARCH 11, 2011

In preparation for my talk in an ASBPE webinar on ethic s next week, I’ve been speaking with B2B editors about how they use social media. I sent her a few questions on the ethical use of social media by e-mail just for background research, but her responses were so insightful and revealing that, with her permission, I’m posting them here.

Ethics 100

Ethics Social Media Media B2B 100

B2B Memes

JUNE 26, 2012

But they are more the material of literary criticism than of ethical analysis. Writing the same words twice” may not be a moral offense, he seems to say, but “it will p**s off your editors” and “disappoint your customers.” Maybe there is a portentous ethical and moral issue in repeating yourself. I think not.

Ethics 100

Ethics Transparency Ideal Customer Profiles Custom Publishing 100

B2B Memes

OCTOBER 19, 2010

Is it really so difficult to honor editorial ethics and pursue business interests at the same time? My point is not to disparage editorial codes of ethics. As a representative of your company, you’re telling customers that you couldn’t care less about their business. I’m a big fan. But, really, it’s lame.

Ethics 100

Ethics Transparency Blogger Advertisements 100

B2B Memes

APRIL 20, 2010

Though content marketing may try to mimic the balance of journalism, it’s an appearance, she says, not a reality: “The real (ethical, if you will) problem with content-solution, custom publishing writing is that it is deeply dishonest to the reader. Tags: Content Marketing Ethics corporate journalism new media objectivity.

Ethics 100

Ethics B2B Deliverability Blast Campaigns 100

B2B Memes

NOVEMBER 29, 2011

At the end of the day, it’s about the money, about creating shareholder value, as all marketing and customer efforts should be. Ethics and Content Marketing: Ex-BW Writers Weigh In. Use your head. For a company, it should not be about “the conversation” or the hype. Don’t act on an emotion of fear of being left behind.

Content 100

Content PR Social Media Ethics 100

B2B Memes

NOVEMBER 12, 2010

A few days ago, Joe Pulizzi itemized some of the different ways to describe content marketing , then added, “there are another 30 names for this including branded content, customer media, custom publishing and the list goes on.” Tags: Content Marketing Editing Ethics. That’s a pity. Not that I object to content.

Content Marketing 100

Content Marketing Ethics Eloqua Content 100

B2B Memes

SEPTEMBER 30, 2011

” The trade magazine business of yore was built on inefficiencies, wherein it was difficult if not impossible for businesses to reach out to their customers on a large scale. I suspect that this dilemma for magazine producers is just another symptom of what Seth Godin described yesterday as the “forever recession.”

Marketing Proposals 100

Marketing Proposals Custom Publishing B2B Sales Inbound Marketing 100