Onalytica B2B

FEBRUARY 24, 2016

Typical techniques of social selling include sharing relevant content, interacting directly with potential buyers and customers, personal branding, and social listening. Social selling has become a powerful strategy used by organisations to help sell their ideas and win customers. PointClear. PointClear PD. Jon Ferrara.

Enterprise Management 0

Enterprise Management PointClear Branding Brand Identity 0

ViewPoint

JULY 17, 2012

One fascinating trend we uncovered recently is that average performing reps tend to gravitate more toward inbound, marketing generated leads—because they view them as easier to close (due to the customer being more than halfway through their purchase process, already scoped out their needs, etc.). This is not an anomaly.

Sales Qualified Leads 120

Sales Qualified Leads Work Management Lead Ranking Marketing Management 120

ViewPoint

SEPTEMBER 23, 2011

Elizabeth’s comment got me to thinking about the role a human voice plays in prospect development, what this contact strategy shares with digitally-based media, and how it’s different from them. These include custom content, nurturing emails, landing pages, SEO, webinars and podcasts.

Lead Qualification 120

Lead Qualification Lead Nurturing Sales Qualified Leads Lead Scoring 120

Heinz Marketing

APRIL 22, 2019

We are featuring some of the best and brightest minds in B2B sales and marketing today is absolutely no different. Matt Heinz: Y ou were The President and CEO of PointClear, for over 20 years, and so saw a lot of this development happen. And sure a market agent checks the box and say, “I generated x number of leads for y budget”.

Top of Funnel 65

Top of Funnel PointClear Work Management Marketing Management 65

ViewPoint

OCTOBER 13, 2011

Less than six months later they had lost 50% of their customers and most of their profits. Through the years I saw this same example many times through many different companies. My friends over at PointClear have a good comparison guide titled, “ We Can Do It Cheaper.” Or, at least that is what they thought.

Lead Generation 120

Lead Generation Top of Funnel Generation Work Management 120

Varicent

APRIL 19, 2018

Vice-versa as well, taking salespeople and showing them what marketing is doing; how we gather the voice of the customer; the set of inputs and insights that brought us to the conclusion that next program was going to be a killer success. The startups have begun their companies in a digital world and so they have different challenges.

Top of Funnel 65

Top of Funnel Sales Qualified Leads Planning Work Management 65

ViewPoint

JULY 11, 2013

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. As you’ll see they each have very different buying patterns. B2B Marketers Benefit from Customer Reviews. Learn the best ways to identify and request customer reviews. Via MarketingProfs.

PointClear 120

PointClear B2B Marketing Advertising Agencies B2B 120

ViewPoint

AUGUST 1, 2013

Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Dave Brock explains the difference between effectively helping the customer versus helping to the point that it''s no longer helpful. Inside Sales Power Tip 125 – Grit. The Helpful Sales Person. Are you too helpful?

B2B Sales 120

B2B Sales PointClear B2B Opinions 120

Online Marketing Institute

JULY 31, 2009

Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. I think the lead management platforms hit directly on these problems and will shift marketing’s role from filling the pipeline to managing the customer lifecycle. Exciting times.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

B2B Marketing Zone Posts

AUGUST 3, 2010

Marketing is getting involved in many more areas that touch the customer along the buying process, multiplied by a dizzying variety of new tactics, online communications and engagement platforms. 0160; But collecting the numbers and making sense of them are two different things. m all about helping customers. Revenue Impact.

Ning 40

Ning Paid Content Facebook Sales Management 40

ViewPoint

MAY 7, 2015

Marketing became further educated when they asked sales about the customer buying process and the sales selling process. And when each product was found to have a typical buying time frame (start to finish—however many day or months), nurturing was tuned to the customer’s buying cycle.

Lead Nurturing 120

Lead Nurturing Lead Ranking Lead Scoring PointClear 120