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Competitor mapping: The benefits and how to create your own

Sprout Social

Examining your industry peers will help you better understand your customers’ needs and brand perception. Indirect competitors target the same market or customer segment, but offer a different product or service. SWOT analysis A SWOT analysis chart is a classic example of a competitor map.

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Competitive monitoring: tracking the competition to stay ahead

Sprout Social

As more companies adopt an omnichannel approach to engage with customers, keeping up with competitors can be challenging. What kind of content are they publishing on their blog? Or, you might find their customers are asking for a new feature. Customers might be demanding more eco-friendly products.

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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

Create Content that Addresses Your Customer Journey. One of the most common ways to get started is by using your marketing agency or internal committee to identify your top five to ten competitors and conduct a SWOT analysis for each. The management team expects marketing to lower customer acquisition costs. Focus on the Buyer.

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Social media moderation: How to respond to world events

Sprout Social

Social media moderation is the process of controlling the wanted (positive interactions or information) versus unwanted (offensive or discriminatory content) on platforms like Facebook, Twitter or LinkedIn. Social media content moderation and publishing tips. When should my brand pause publishing?

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19 B2B Marketing Strategies That Are Still Important for 2019

Marketing Insider Group

One of the most common ways to get started is by using your marketing agency or internal committee to identify your top five to ten competitors and conduct a SWOT analysis for each. And that requires an agency that has developed a particular kind of harmony in addition to individual expertise,” commented one of the publishers of the report.

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How to conduct a speedy social media audit (free template included!)

Sprout Social

Feel free to customize your own social media audit template based on your needs, but be sure to include the following: Profile information (name and URL). Publishing metrics. But also consider your social profiles beyond “big” networks like Facebook or Twitter. Engagement metrics. Audience demographics. Promotional.

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19 B2B Marketing Strategies That Are Still Important for 2019

Marketing Insider Group

One of the most common ways to get started is by using your marketing agency or internal committee to identify your top five to ten competitors and conduct a SWOT analysis for each. And that requires an agency that has developed a particular kind of harmony in addition to individual expertise,” commented one of the publishers of the report.