B2B Memes

NOVEMBER 20, 2011

world was personalization. On the industry portal site I ran for much of that time, we had what seems now like a pretty lame concept of personalization. We wanted to let our registered users select their interests from a predetermined set of categories, then present a customized home page when they logged in. The onset of Web 2.0

Personalization 100

Personalization Media Web 2.0 Aggregators 100

B2B Memes

DECEMBER 1, 2011

In an article earlier this week explaining why she won’t be self-publishing anytime soon, Edan Lepucki paused to enumerate the hurdles facing traditional publishers. The phrase suggested to me one more challenge she might have added: “How to stop thinking of your customers as peons and thieves.”.

Ad Exchange 100

Ad Exchange Custom Publishing Distribution Media 100

B2B Memes

DECEMBER 15, 2011

His doubts were not, as some readers thought, about the benefits to non-publishing companies of treating content more journalistically. If a journalist becomes a brand journalist, that person is no longer a journalist.”. If this is what happens, I see it as both beneficial for the brand and the brand’s customers.

Brand Identity 100

Brand Identity Branding Eloqua Custom Publishing 100

B2B Memes

NOVEMBER 26, 2011

These “walled garden” systems restricted who could participate, and relied on custom-built, proprietary systems that could be difficult to use and impossible to adapt. The internet, by contrast, is an open system, built on published standards and accommodating a wide range of modifications. Openness is their future.

Media 100

Media Copyright Custom Publishing Software 100

B2B Memes

SEPTEMBER 9, 2010

It’s almost a new-media axiom that traditional publishers can’t move forward effectively online because they have too much skin in the old-media game. While these B2B publishers have a highly evolved understanding of their markets, their inability to sacrifice the “ cash cow in the coal mine ” keeps them mired in the past. Rory Brown.

Media 100

Media Lead Ranking B2B Thought Leadership Verticals 100

B2B Memes

NOVEMBER 15, 2011

” For the most part, he’s talking to marketers, trying to get them to focus on the information their customers need rather than what the marketers most want to talk about: themselves. The Perils of Corporate-Personal Twitter Names. One of my favorite Joe Pulizzi sayings is “ it’s not about you.”

Twitter 100

Twitter Transparency Promotion Studies 100

B2B Memes

JANUARY 10, 2011

This is alien thinking for traditional B2B content producers, notes Conley: “Both trade publishers and custom publishers have seldom felt the need to be great. In a market with only three or four voices, only a crazy person would spend the money to become great.”

Content 100

Content Custom Publishing Network Marketing Social Media 100