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2020 Local SEO Success: How to Feed, Fight, and Flip Google

Moz

Residents, new neighbors, and travelers seeking what you offer will almost certainly find something about your company online, whether it’s a stray mention on social media, an unclaimed local business listing generated by a platform or the public, or a full set of website pages and claimed listings you’ve actively published.

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How Do I Create a Content Plan? Three Sample Scenarios for Success

ClearVoice

A content strategy doesn’t include your article topics, the dates when your posts ought to be published, etc. Below are three sample content strategy examples. It fosters a connection with your potential buyers so you can turn leads into paying customers. It is your guiding compass and the foundation of your content plan.

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How Do I Create a Content Plan? Three Sample Scenarios for Success

ClearVoice

Everyone on your marketing team — in-house and outsourced — should have access to your content plan, content strategy and customer journey so they can see how these key documents work together to form your overall content marketing initiative. Here’s how to create and budget your content plan (with sample scenarios).

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Generative AI-Powered Search Engines: What Brand Marketers Need to Know

Content Standard

This article aims to explore the budding (and undeniably strong) relationship between the power couple of generative AI and search engines while providing insight on how to navigate the conundrums their unity brings, along with the implications of AI’s influence on search engine results pages (SERPs).

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7 Affiliate Marketing Tips from a SaaS Affiliate Manager

Single Grain

Here’s an example of the SERP overview for “how to start a blog” from Ahrefs. Then look at the SERPs and evaluate your chances of ranking on the first page. Once you publish more content and build links to your website, you will improve your domain authority and have a higher chance of ranking for more competitive keywords.

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A Marketer's Guide to Accumulating Awesome Online Reviews

Hubspot

If your business relies on customers that value quality over price, this first bit of data should make you happy. 52% of consumers reported that positive customer reviews make them more likely to use a local business compared to just 28%, who make their selection based on other factors like location and price.

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B2B Demand Gen Best Practices: 4 Lessons We Learned From Niching

Directive Agency

” For more granular reporting and analysis of how you are interacting with potential leads, you should consider implementing a customer-relationship-manager. We found that our guest content was catering more to our competition than it was to our end customer. Step 2: they subscribe to our blog newsletter/email list.