Convince & Convert

AUGUST 27, 2015

If you wanted to see what was happening in the world, you turned on the radio (AM or FM) or the television (basic cable). Television. Your customers? Don’t forget “traditional” media as well – Television (broadcast), Print (newspaper, magazines), blogs (scary that blogs are now traditional media, right?).

Television marketing 162

Television marketing Broadcasting Cable SMS 162

Marketing Insider Group

NOVEMBER 10, 2020

Focus groups. Customer surveys. Unless your audience is very small and specific, you’ll want to segment it so you can create targeted marketing campaigns for specific groups of customers. Segmenting your audience is simply splitting it into smaller groups based on certain criteria. Running split tests.

Segmentation 358

Segmentation Research Psychographics Marketing Budget 358

Buzz Marketing for Technology

JUNE 28, 2008

Businesses absorb more information daily than ever before in their drive to get ahead, according to a survey published last year by the news service Reuters. Lewis has found similar problems in focus groups he?s When inundated with data, they make more mistakes, misunderstand others and snap at co-workers and customers.

Work Management 100

Work Management Internet Marketing Case Studies Marketing Management 100

Marketing Insider Group

JULY 14, 2020

Platforms like social media and smartphones allow customers and brands to connect more than ever, while technology has turned marketing strategies upside down by making every decision data-driven. Some would do well with blogging content, while others should put their focus on video or audio content like vlogs and podcasts.

Marketing Strategy 306

Marketing Strategy Marketing & Strategy Ad Building Marketing Management 306

Buzz Marketing for Technology

JULY 7, 2008

My advice - get people talking about the customer lifecycle from pre-consideration to post purchase. What is the outside-in approach at each phase in the lifecycle today and then focus on how to make that better (and connect that to business measures that matter). Television hit a tipping point - but channels (NBC) don’t.

Social Media 100

Social Media Communities Wiki Work Management 100

Convince & Convert

MAY 18, 2012

This episode features special insights from hosts Jay Baer and Eric Boggs, Eric’s Social Media Stat of the week ( this week : social media users will tell an average of 53 people about their bad customer service experiences), and some tough questions for both hosts. Jay : I mean it’s a focus group of one at that point, is it not?

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

seo.co

JANUARY 25, 2021

The year was 1996, and a spry-looking Bill Gates wrote an essay and published it on the Microsoft website. The television revolution that began half a century ago spawned a number of industries, including the manufacturing of TV sets, but the long-term winners were those who used the medium to deliver information and entertainment…”.

SEO 115

SEO Lead Scoring Lead Ranking Content 115