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KoMarketing Associates

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The Secret Ingredient to Effective B2B Content Marketing Performance

KoMarketing Associates

While email (91 percent), LinkedIn (71 percent), and print (58 percent) ranked as the top three most important channels for distribution, I would be curious to know which channels B2B marketers deemed the most effective. LinkedIn Group Participation. Competitive Link/Social Media Monitoring via Buzzsumo or BuzzStream. Final Thoughts.

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8 Steps To A More Effective B2B Content Marketing Program

KoMarketing Associates

A recent comparable study from IDG Enterprise and the B2B Technology Marketing Community on LinkedIn showed similar results. When we first started working with clients on more organized content marketing initiatives, ideas were saved everywhere, across everyone’s desks and laptops. Twitter Lists / Saved Hashtag Searches.

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Our Favorite Online Marketing Posts of 2013

KoMarketing Associates

You can see more of the posts, articles, and information Ryan likes on Twitter , LinkedIn , and read his blog posts here. You can see more of the posts, articles, and information Dennis likes on Twitter , LinkedIn , Google+ and read his blog posts here. Connect with Mike on Google+ and LinkedIn.

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How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities

KoMarketing Associates

From one side, we’re fortunate to work with organizations that dedicate budgets for SEO specifically but it’s critical to realize that the most impactful SEO strategies extend throughout a range of B2B marketing initiatives. Tagging for social media such as Open Graph, Twitter Cards, and Schema integrations. Related Posts.

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Our Favorite Online Marketing Blog Posts and Articles of 2014

KoMarketing Associates

But our broader online marketing community helps drive our determination for success and provide inspiration to work harder. You can see more of the posts, articles, and information Casie likes on Twitter , Google+ and LinkedIn and read her blog posts here. Setting up IFTTT Recipe can save hours of manual work.

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The Content Strategy Behind Orange Is the New Black: What Is It and How You Can Copy It?

KoMarketing Associates

In today’s digital world, there’s a lot of talk around diversifying content via multiple social platforms (Facebook, Twitter, Instagram, LinkedIn, Google+) and other digital media (blogs, video, ebooks, etc.). Read more about diversifying content: Face It! air travel, commuting home by train, etc.), Call to action language (i.e.,

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How to Create Irresistibly Shareable Content

KoMarketing Associates

By looking at existing content on your website or competitors, you can replicate what’s worked in the past and avoid or improve upon what hasn’t. One of my colleagues, Stacy Thompson wrote about this in a recent post where she reminds content marketers to leverage curated content as a method of driving social shares.

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