B2B Memes

NOVEMBER 20, 2011

Personalization means giving readers the information they want. And they don’t just want your own, original information—they want all the relevant content they can find, regardless of where it comes from. So you must point them to it by identifying and aggregating good content from other sites—even from competitive sites.

Personalization 100

Personalization Media Web 2.0 Aggregators 100

B2B Memes

APRIL 13, 2011

When people talk approvingly of online aggregation and curation, they are referring not to copying, but citation, quotation, and commentary. Any journalist who ignores or deprecates such a useful tool for sharing information with readers is doing them a disservice. But this is not what aggregation is about.

Aggregators 100

Aggregators Digg Curation Advertising Mediums 100

B2B Memes

SEPTEMBER 9, 2010

Thackray describes its method as combining “the latest technology and good old-fashioned market knowledge” to create a mix of aggregated, curated, and original content, organized by semantic algorithms and overseen by an editor. Similarly, I think they’re wise to match their curated third-party content with original work.

Media 100

Media Lead Ranking B2B Thought Leadership Verticals 100

B2B Memes

AUGUST 10, 2012

AdVoice, he says, is “a fully transparent way for marketers to publish and curate content on Forbes.com and in our magazine.”. So when DVorkin talks about integrating his advertisers’ content-marketing efforts into the Forbes brand, I worry that he’s really talking about advertorial. But is transparency an adequate defense?

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

AUGUST 10, 2012

AdVoice, he says, is “a fully transparent way for marketers to publish and curate content on Forbes.com and in our magazine.”. So when DVorkin talks about integrating his advertisers’ content-marketing efforts into the Forbes brand, I worry that he’s really talking about advertorial. But is transparency an adequate defense?

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

NOVEMBER 15, 2011

” For the most part, he’s talking to marketers, trying to get them to focus on the information their customers need rather than what the marketers most want to talk about: themselves. One of my favorite Joe Pulizzi sayings is “ it’s not about you.” Journalists generally don’t see this as their own problem.

Twitter 100

Twitter Transparency Promotion Studies 100

B2B Memes

APRIL 5, 2011

And for the benefit of any accidental readers, aggregation , per the Nieman Journalism Lab , is “the practice of bringing together pieces of news and information from elsewhere on the web into a single news source.”). Niles fashions his piece as an open letter to journalists with the cheeky title “Whining Isn’t Winning.”

Aggregators 100

Aggregators Domain Act-On Paper 100