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Do You Know When to Create and When to Curate?

Convince & Convert

Paul Haskell , Social Media and Content Marketer at Omaha Steaks , joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company. The Art of Curation. via Omaha Steaks’ Facebook.

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Why Human-Curated Content Outstrips Computers Every Time

Convince & Convert

to discuss the undeniable power of excellent curation, delivering content to users that is perfect for the moment, and what makes people hit the “share” button. This is your music experience, curated. Songza also brings on high-profile curators to create playlists and interact with their listeners.

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Why You Should Consider Using YouTube Videos For Senior Living Marketing

Stevens & Tate

By 2013, there were already 39 million people 65 and older that were using Facebook, Twitter, and Skype. When you create YouTube videos, you can post them to Facebook, after all. This means that creating YouTube videos is actually an excellent way to reach your target demographics. Seniors Are Social.

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How H&R Block Activated 90,000 Seasonal Tax Pros in Social Media

Convince & Convert

The first step they took was to give each local office its own social presence with a Facebook page and a Twitter account. Social Media Stat of the Week: 665 million daily Facebook users. Facebook’s quarterly earnings were released last week, revealing that 30% of their revenue is now coming from mobile use. Holy Social!

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How Priceline Uses Instagram to Build Fan Engagement

Convince & Convert

How properly curated social customer care can create lifelong consumers of your product. Priceline’s Social Media: Instagram , Facebook , Twitter. If you could do a Skype call with any living person, who would it be? Why it’s important to go beyond the photo and engage with your client on the background of the insta-moment.

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Lessons From Running 400,000 Social Media Contests

Convince & Convert

Planning to use the software internally, it was developed as a content manager to run contests and promotions on Facebook. Jim and his team realized they could get kicked out at any moment if Facebook changed a process or started to deny apps. Their reach to their audience on Facebook was 40–50% and then overnight, it went down to 3%.

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How 3M Uses Daily Science to Maximize Social Results

Convince & Convert

By using a focused, data-driven approach to content and social strategy, Amy has created a unified voice for 3M across five different social channels while simultaneously curating content that will appeal to key stakeholders in each medium. 3M on LinkedIn , Twitter , YouTube , Facebook , Instagram. ” —@amylamparske.

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