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Technographics: A Guide to What, Why and How

PureB2B

For instance, your business might find that your biggest clients are using marketing automation software like Marketo or Eloqua. The enterprises that use Marketo and Eloqua are usually large, with tens or hundreds of thousands of contacts, plentiful resources, and lots of technical know-how. Identify high-potential clients.

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Hubspot Alternatives

TrustRadius Marketing

Oracle Eloqua. Oracle Eloqua is a marketing automation platform designed for enterprise B2B companies. Oracle Eloqua seeks to unite marketing and sales pursuits with highly integrated lead management. Customers consistently say that Eloqua’s visual campaign canvas and automation capabilities are great.

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20 B2B Marketing Blogs You Need To Read

Marketing Insider Group

Savvy B2B Marketing by the “Savvy Sisters” (@ savvy_b2b ) where you will find some amazing curated and created posts on B2B Marketing. Eloqua’s All About Revenue the @ Eloqua blog explores the role innovation plays in revenue generation. Follow my friend @ noyesjesse.

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40 Awesome Marketing Tweets From 2011

Marketing Insider Group

Google B2B Team. e6e6e6 ;'> March 23, 2011 7:29 am via Google Reply Retweet Favorite. Brands, Aggregators and Journalists [link] Great post from @ markivey | focus on content and real-time curation. juntajoe The Content Marketing Playbook [free] [link] w/ help from @ jonkranz @ eloqua @ prnewswire #cmi. MarketingSherpa.

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7 Ways to Take the Media World by Storm

Convince & Convert

For curation , look at PublishThis or Curata. For marketing automation , look at Marketo , Eloqua Oracle or Act-On Software. Joe: Big “non-media” brands are really starting to do this, as evidenced by Google buying Zagat and Frommer’s in the past few years. For crowdsourcing , look at Crowdsource.

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Measuring Twitter for Business: What Actually Matters

SnapApp

re actually often generated by auto-curating or keyword triggered apps that require no human involvement whatsoever after setup. Indifferent tweets or those with a neutral sentiment don't give readers a reason to click a link, or an opportunity for conversation.

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Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity

Steve Woods , Eloqua. The most important users of social media are Google and Bing, who are attempting to create “social filters&# to identify the most relevant content. • Google does a good job of this with the help information for their various tools. • Research, through social media, has to fill in much of this gap.