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Hubspot Alternatives

TrustRadius Marketing

Hubspot’s ‘human’ voice, vast collection of educational materials and networking events have solidified its place as the authority on inbound marketing — and also as one of the most popular marketing automation platforms in the field. . When buyers explore Hubspot, they most frequently compare it to these 5 tools.

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Technographics: A Guide to What, Why and How

PureB2B

Traditionally, B2C marketers have relied on demographic data, and B2B marketers have bet the farm on firmographics. What hardware or software is a company using? Do they have tools in place for marketing automation? With the growing importance of technographic targeting, the norms are starting to change.

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7 Ways to Take the Media World by Storm

Convince & Convert

Companies like GE, Avaya, Monetate, and more have all filled key marketing positions with journalists and editors from media companies. Todd Wheatland , Head of Global Marketing at Kelly Services OCG, doesn’t create content every day, but when they have a story to tell, they maximize it. Why shouldn’t you do the same?

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36 Experts Reveal Best Sales Tools To Boost Your Sales In 2020

Albacross

When it comes to sales, using the right tool can have a huge impact on your bottom line. There’s an extensive range of sales software out there and figuring out which one you should invest in can be a challenging task. Albacross asked experts to share their Top 3 Sales Tools for the coming year. No need to worry, though.

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What Do You Need to Have in Your Tech Stack to Run Omnichannel ABM?

The ABM Agency

The year is 2021; you need more than a so-so technology stack to see results from your B2B sales and marketing teams. What you need is a modern tech stack comprised of software and web-based applications that will ensure your digital marketing and sales strategies are automated, informed, integrated, and optimized.

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AI for Marketing: Best Examples of How AI Helps in Advertising

Single Grain

AI for marketing refers to the strategies and tools that leverage artificial intelligence in designing and optimizing marketing campaigns to drive better results. This involves using AI algorithms, machine learning and data analytics to automate and enhance different marketing processes.

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Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity

Steve Woods , Eloqua. Steve is one of the most brilliant marketing strategists I know, and co-author of a new book, Revenue Engine. The most important users of social media are Google and Bing, who are attempting to create “social filters&# to identify the most relevant content. •