Remove CTR Remove Eye-Tracking Remove Relevance Remove Sample
article thumbnail

Is Page One Overrated? The Truth About Organic Search Results

Hubspot

Teknicks surveyed more than 1,000 internet users using a representative sampling method to uncover their Google search behavior and find out how far they'd go to find what they're looking for online. You might also conduct an eye-tracking study for your term to find out where a user's gaze typically goes when results appear.

article thumbnail

7 Key Steps to Learning & Improving From Your A/B Test Results

Convert

You run a simple split test with 2 identical copies of a web page and then track the results across those 2 identical pages. However, there may be some discrepancies caused by the tool and how it measures or tracks your data. That’s where the micro and macro results tracking comes in. And if everything was working ok?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Detect and Improve Underperforming Content: A Guide to Optimization

Moz

It may be the case that your content is good and relevant to your users, but does not match the intent that Google is showcasing in the SERP for the keywords of focus. It doesn’t necessarily have to be a matter of content length (there is no proven content length formula out there, trust me) but more relevance and comprehensiveness.

SERP 74
article thumbnail

12 SEO Report Templates to Help You Prepare Your Next SEO Report

Single Grain

An accurate report with relevant suggestions is useful in the long run, compared to reports that are artificially enhanced to display only positive metrics. An SEO report is essential for the following reasons: Your clients can track the efforts that you or your team are making to improve the organic performance of their website.

Template 145
article thumbnail

SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

Geographic reporting – This tool was launched this year, and tracks, down to the ZIP code level, and tracks who is driving the most clicks. Here’s how this was done: Google’s o2o tools include store visits metrics, which track: Location history – Managed by first party opt-in to preserve privacy.

article thumbnail

31 Paid & Free SEO Tools That Will Improve Your Ranking

Single Grain

Dive Deeper: How Zero Search Volume Keywords Can Generate a Ton of Traffic 3) KeywordChef (Freemium) KeywordChef is a keyword research tool that helps you find tons of relevant long-tail keywords with clear search intent, making it easier to come up with ideas for high-ranking content.

article thumbnail

How to Present Shopify Metrics in an A/B Testing Report to Provide Clear Value

Convert

Check out this sample Shopify report by Convert! Top Shopify Metrics To Track in A/B Tests And What They Mean. While the metrics you should track depend on your hypothesis, here are some metrics from Shopify that you should consider keeping tabs on. Total orders : The number of orders placed. Drive click-through on ads.