Remove CTR Remove Emarketing Remove Social Media Remove Youtube
article thumbnail

What every marketer needs to know about programmatic advertising

Martech

billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Because it can deliver everything traditional media ad buying can’t and more. Traditional media ads can’t measure the true ROI of media campaigns in real-time. What is a retail media network?

article thumbnail

Email isn’t dead, but it sure is low on gas

Heinz Marketing

If consumers can’t control it, they can’t trust it, and they invest their mindshare elsewhere, which is why email engagement was down by double digits in some markets last year: 11% decline in CTReMarketer. 17% decline in click-to-open – eMarketer. 65% of time on smartphones communicating – eMarketer.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top 10 B2B Display Advertising Strategies for 2020 and Beyond

Martech Advisor

For example, metrics such as impressions and click-through ratio (CTR) provide a clear picture for awareness campaigns, but they don’t accurately depict your conversion goals. According to eMarketer , the average US adult will spend 3 hours 43 minutes on mobile devices in 2019. Adopt a Multidevice Design Approach.

Display 74
article thumbnail

How Leveraging Video Content Boosts Organic SEO

Valasys

Leveraging video content boosts organic SEO by improving the online visibility of your brand, strengthening your brand equity, and improving the Click-Through-Rate (CTR) to drive more conversions over a period of time. According to a report from eMarketer , most of the web users prefer watching a video to reading. Use video thumbnails.

article thumbnail

Level Up Your Social Media Lead Generation Game with These 35 Tools and Stats

Hubspot

A substantial social following in the channels that matter most for your industry? Optimizing your social media lead generation so that it converts even more of your engaged audience into clients and customers. Social Media Lead Generation Tools. Social Media Ad Retargeting Tools. What comes next?

article thumbnail

300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

(Startups Magazine) Over 90% of brands utilize social media for marketing. Engati) 76% of social media users have bought items they saw on social platforms. Forbes) 73% of marketers find social media to be effective for their business. Gitnux) YouTube mobile video consumption grows by 100% every year.

article thumbnail

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. eMarketer ). Increase use of video marketing?