Webbiquity

JUNE 17, 2010

I tried running the numbers by campaign, by CTR, by landing page—everything seemed random. But it don’t work that way. “Nice work,&# she said. Tags: Search Engine Marketing CTR Google AdWords ROI SEM. Or something like that. So I downloaded a keyword report and went through it with a fine tooth comb.

SEM 100

SEM Adwords CTR Search Engine Marketing 100

Webbiquity

FEBRUARY 7, 2010

For localized campaigns, you may want to limit display hours, but set your ranges broadly—few people work 8-5 anymore, and both B2B and B2C prospects may well be searching in the early morning or late evening hours. The top three ads displayed get the highest click-through rates (CTR), but are also the most expensive positions.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing Practices 100

Webbiquity

JULY 26, 2010

What Works ( Vendor Government PR Trends Spending Release ). SEM & SEO & PPC & CTR. Mike Moran ( @MikeMoran ) + others. What’s a Facebook fan worth? June 30, 2010. T-Mobile Curates Web Content , June 29, 2010. Self-promotion, Internet style , June 10, 2010. Bob Scheier ( @BobScheier ). Time to Kill the Press Release?

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

JANUARY 31, 2011

For example, people are following me and when I respond in kind, their first tweets are frequently to pitch me on a website they want me to visit or a service they provide…If you want a formula for how marketing via Twitter and other social networks should work, it’s this: Connect > Converse > Convert.&#. Related Post.

Twitter 100

Twitter Tools Tips Best Practices 100

Webbiquity

JANUARY 17, 2011

According to MarketingSherpa research, marketers working in social media report an average 27% conversion rate for organic search traffic, while those not using social media reported a 17% rate. 62% of respondents said they post updates related to their work life, activities or interests, with 12% doing so on a daily basis.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

SEPTEMBER 8, 2010

The two most important criteria when hiring a social media consultant are examples of previous work and recommendations; number of Twitter followers is the 12th-most important factor. Digg is the most technical; 12% of its outbound traffic goes to technology sites, vs. 10% from Twitter and 7% from Facebook. Report: 6.8% Plus much more.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100