Webbiquity

FEBRUARY 25, 2011

Done properly, search engine marketing (a.k.a. SEM, paid search, PPC) is a powerful complement to SEO and an effective tactic on its own. Discover the answers to these questions and others here in seven noteworthy search engine marketing guides from the past year. Dynamic Landing Pages by PPC Hero.

Search Engine Marketing 100

Search Engine Marketing Cost per Acquisition Search Marketing Cost Per Click 100

Webbiquity

FEBRUARY 7, 2010

Search engine marketing (SEM) can be a powerful lead generation source, or a complete waste of money. B2B marketers often get less from their SEM programs than possible by overlooking basic but critical steps. The top three ads displayed get the highest click-through rates (CTR), but are also the most expensive positions.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing Practices 100

Webbiquity

JUNE 17, 2010

I tried running the numbers by campaign, by CTR, by landing page—everything seemed random. That, and dodging bullets in the rough-and-tumble world of search engine marketing. Tags: Search Engine Marketing CTR Google AdWords ROI SEM. Or something like that. “It’s what I do.&#

SEM 100

SEM Adwords CTR Search Engine Marketing 100

Webbiquity

FEBRUARY 18, 2010

Click-through rate (CTR) is the single most important factor in determining Quality Score, which is as important as bid level in determining how highly an ad will appear in search results. Setting up PPC Campaigns 101, Part 1 by Search Engine Watch. by Search Engine Land. Share this on del.icio.us.

Adwords 100

Adwords Tactics Tips CTR 100

Webbiquity

JANUARY 17, 2011

And email messages that include at least one social sharing option generate a more than 30 percent higher click-through rate (CTR) than emails with no social sharing options. The social prehistory of search engine marketing relevance and what it means for SEO and content by Conversionation. Related Post.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

SEPTEMBER 8, 2010

How do B2B social media marketing practices differ from B2C companies? What percentage of web searches stop after page one of the results? How much do small businesses spend on search engine marketing? Study: Spending On Email, Social And Search Rising by MediaPost Online Media Daily. sites.&#.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100