Webbiquity

FEBRUARY 7, 2010

Search engine marketing (SEM) can be a powerful lead generation source, or a complete waste of money. B2B marketers often get less from their SEM programs than possible by overlooking basic but critical steps. Here are some best practices to optimize your results from SEM campaigns: 1. Test alternative landing pages.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing Practices 100

Webbiquity

JUNE 17, 2010

Sugar wasn’t going to like this, and as the old saying goes, hell hath no fury like a woman with an underproducing SEM campaign. I tried running the numbers by campaign, by CTR, by landing page—everything seemed random. Tags: Search Engine Marketing CTR Google AdWords ROI SEM. Or something like that. Tweet This!

SEM 100

SEM Adwords CTR Search Engine Marketing 100

Webbiquity

FEBRUARY 25, 2011

SEM, paid search, PPC) is a powerful complement to SEO and an effective tactic on its own. Done properly, search engine marketing (a.k.a. Paid Search Ad Copy: Five Things Newbies Don’t Know by ClickZ. Dynamic Landing Pages by PPC Hero. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us.

Search Engine Marketing 100

Search Engine Marketing Cost per Acquisition Search Marketing Cost Per Click 100

Webbiquity

FEBRUARY 18, 2010

Click-through rate (CTR) is the single most important factor in determining Quality Score, which is as important as bid level in determining how highly an ad will appear in search results. What are two of the simplest ways to optimize AdWords campaigns? by Search Engine Land. Share this on del.icio.us. Post this on Diigo.

Adwords 100

Adwords Tactics Tips CTR 100

Webbiquity

JULY 26, 2010

SEM & SEO & PPC & CTR. How to Get Coverage in Blogs – Really , March 22, 2010. Social Media is Simpler Than You Think , March 29, 2010. 7 Reasons Every Business Needs to be on Twitter , February 10, 2010. Business Blogging. Optimization. Statistics. Share this on Bebo. Subscribe to the comments for this post?

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

JANUARY 17, 2011

And email messages that include at least one social sharing option generate a more than 30 percent higher click-through rate (CTR) than emails with no social sharing options. B2B Marketing: Red-Headed Step-Child of SEM World? Social Media Has Scorching Impact On Small Biz by Forbes. by aimClear. Related Post. Share this on Bebo.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100