Cross-Selling Hubspot Lock-In Software 
chiefmartech
SEPTEMBER 13, 2018
One of their most interesting observations (slide 115) was how the pendulum of enterprise software sales has swung over the past 20 years: Before SaaS, in the 1990’s, old-school enterprise software sales was infamous for multi-year contracts and aggressive cross-sell, account penetration tactics.
Hubspot
AUGUST 2, 2022
Given the ongoing nature of software-as-a-service (SaaS) investments and support, it’s possible for companies to turn initial sales into continual revenue streams that both boost customer satisfaction and pave the way for sustained success. Software-as-a-service also comes with the benefit of on-demand scalability.
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Hubspot
AUGUST 14, 2023
Welcome to "The Pipeline" — a new weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. For instance, let‘s say a salesperson is selling a product that isn’t backed by 24/7 support — and once upon a time, that factor held up a deal or two. You reference price or "low costs" in your outreach email.
Customer Experience Matrix
JULY 30, 2013
I suspect Pardot, Eloqua and Marketo will increasingly focus on selling to enterprises, and in Marketo’s case on expanding footprint within existing clients. There are quite a few vendor comparisons out there, but none come close in the level of detail – which is what you really need to select a system. Thanks, guys.
Engagio
FEBRUARY 21, 2020
So repeat after me: Selecting target accounts is a cross-functional project. Remember that this is cross functional, and who knows more about what makes a good customer than the Customer Success team? This is also a great time to ask both Sales and CS about any data that would indicate if an account isn’t worth attempting to sell to.
Hubspot
FEBRUARY 5, 2020
We debate a lot at HubSpot about how much of our marketing playbook to share with the world. So, you keep your biggest wins, worst failures, and deepest insights under lock and key, safe from the prying eyes of your competitors. In the early years of HubSpot, we were an open book. We shared everything.
Sprout Social
JULY 20, 2022
Once it locks into place, you’re left with more than just a complete picture of consumer needs. Keep reading to find out what you need to know when choosing an enterprise social media management software. 3 things you need to know before choosing enterprise social media management software. Your goals.
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