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9 Essential Skills for SaaS Growth Marketers

Tomorrow People

As product marketing grows and business needs evolve, companies are pursuing a new multiskilled breed: the growth marketer. Marketers and the marketing skill set are always evolving as the business landscape changes, new technologies emerge, and customer expectations shift. What is growth marketing?

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Everything You Need to Know About Growth Marketing—2024

Huptech Web

Unlike traditional marketing methods that often prioritize brand awarеnеss and acquiring nеw customers, growth marketing extends its focus to include rеtaining and еngaging customеrs ovеr thе long tеrm. Traditional Marketing and Growth Marketing Traditional marketing has been used for decades.

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How to build your growth (marketing) strategy

MKT1

There’s no better time for me to share my thoughts on building a high-impact growth strategy–and what exercises you should go through that will actually lead you to the right growth marketing plan for your business. Part 1: What drives your growth marketing strategy? I wrote about this recently.

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What Does a CRO Do?

Varicent

You were the former CRO at HubSpot , can you talk to me a little bit about that role? It really evolved with the growth of the company. When I first started out, there were only three employees at HubSpot – I was the first salesperson. Like any fresh startup, the focus was to get out there and sell. Let's get started.

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Can't Focus? 5 Ways to Overcome Distractions at Work

Hubspot

To limit these distractions, HubSpot Growth Marketer Scott Tousley suggests finishing your current project first, and then tackling those tiny interruptions. Or, if you're working on a long-term project, rotate between periods of work and short periods of rest, during which you can cross those little things off your to-do list.

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The Only Guide to SaaS Pricing Models You’ll Ever Need

accelerate agency

You want to attract customers with fair yet competitive pricing and the value of the product offered, but you don’t want to sell yourself short. Risky but effective if done correctly, this strategy sacrifices profits initially and recoups these losses once you’ve hooked your target market. How do you price a SaaS model?

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The Only Guide to SaaS Pricing Models You’ll Ever Need

accelerate agency

You want to attract customers with fair yet competitive pricing and the value of the product offered, but you don’t want to sell yourself short. Risky but effective if done correctly, this strategy sacrifices profits initially and recoups these losses once you’ve hooked your target market. How do you price a SaaS model?