Cross-Selling Custom Publishing Trends Zoominfo 
Zoominfo
MAY 25, 2021
Back in 1989, when hair metal music played on MTV and a lone protester famously stood in front of a tank in Tiananmen Square, the Harvard Business Review published an article that explored how automation was ready to boost marketing and sales teams. The Rise of Cross-Functional Teams. They learned to use the software better.
Customer Experience Matrix
DECEMBER 13, 2020
Retailers like Walmart, Kroger, Target, and CVS have all started their own ad networks , drawing on their own customer data. Traditional publishers like Meredith have collected their formerly-scattered customer data to enable cross-channel, individual-level targeting. shoppable video is growing rapidly.
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Zoominfo
MAY 25, 2021
Back in 1989, when hair metal music played on MTV and a lone protester famously stood in front of a tank in Tiananmen Square, the Harvard Business Review published an article that explored how automation was ready to boost marketing and sales teams. Companies broke down silos between teams and forced them to collaborate on business goals.
Valasys
APRIL 3, 2023
It can be overwhelming to decide what to focus on with the first-party data you’ve collected when confronted with an overwhelming amount of information about prospects and customers. This leaves you without information about potential customers who haven’t heard of your company yet. What exactly intent data?
Biznology
DECEMBER 31, 2014
Finding new customers is a lot easier these days, what with innovative, digitally based ways to capture and collect data. One big new development is the trend away from static name/address lists, to dynamic sourcing of prospect names complete with valuable indicators of buying readiness culled from their actual behavior online.
Online Marketing Institute
MARCH 13, 2011
Applications such as Salesforce.com already let sales staff keep track of existing customers or potential customers, but Demandbase Stream falls into a newer category of tools designed to help them find new customers in the first place. Detailed information is vital for spotting potential customers.
Zoominfo
JULY 14, 2023
A carefully crafted strategy not only helps businesses navigate the complex B2B landscape but also empowers them to connect with prospects, drive revenue growth, and foster long-term customer relationships. To define your target audience, you need to conduct market research to better understand the needs of your potential customers.
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