websites CRM Related Topics 
LeadSloth
JULY 12, 2010
Small businesses usually have no dedicated marketing resources, are less tech-savvy, and often don’t have a CRM system. Mid-size companies have dedicated marketing people, an IT department, a CRM system, and generally more sophisticated requirements. With the improved Lead Manager, you could even use HubSpot as your CRM system.
LeadSloth
MARCH 22, 2009
Basic lead scoring features are built into Salesforce.com, and data quality tools are available from vendors like Ringlead , CRM Fusion and Datatrim. Notifications of companies visiting your website are available from Leadlander , Netfactor , LEADSExplorer and DemandBase. Lead scoring based on attributes (e.g. What Is Your Take?
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LeadSloth
MARCH 15, 2011
It’s going to be the 3rd meetup in San Francisco, and we expect about two dozen Marketing Automation users, who will discuss integration with CRM and several other topics. Our new registration website accommodates Meetups in different cities, each with their own mailinglist. Marketing Automation Monday in Other Cities.
LeadSloth
FEBRUARY 10, 2010
You need to link marketing automation to CRM so you can link campaigns to sales opportunities. Part of the data you need comes from your website and partly it is from your CRM system. Just hook it up to your Marketing and CRM databases, and do your analysis. Revenue Metrics. Step 2 is to tie campaigns to revenue.
LeadSloth
AUGUST 26, 2010
It gets more advanced if you can actually track who shared your information, and whether it brings additional visitors to your website, but the core idea is pretty simple. And because it’s synced with the CRM, all this info is also available to the sales people. Social Media ROI. Collaboration.
LeadSloth
MARCH 8, 2010
Many systems send email notifications, special reports in the CRM system or sometimes even instant messages. Does an employee of one of your target accounts visit the corporate website? Salesforce.com Chatter Screenshot. Sales People Choose Their Alerts. Lead Tracking and alerts are nothing new in Marketing Automation.
LeadSloth
FEBRUARY 17, 2010
Use your Marketing Automation and CRM systems to see if this traffic converts to qualified leads and sales opportunities. In the beginning, they may not even register on your website, so they are still anonymous. Lead Nurturing. It may take a while before potential clients are ready to buy or even want to talk to a sales person.
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