Manage, Monitor, and Merge Data-Driven Sales Metrics
Lattice
OCTOBER 24, 2018
You may have a CRM system, such as Salesforce.com, that curates data from previous sales interactions and …
sales Lattice
CRM Related Topics 
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Making the Case for Predictive Marketing and Sales
Lattice
SEPTEMBER 21, 2016
Let’s break down some different use cases where predictive marketing and sales can help companies improve the efficiency of their revenue funnel: Too many leads: The issue of having an overwhelming number of leads in your demand waterfall is a top issue for fast-growing organizations with a freemium business model.
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Now Available On the AppExchange!
Lattice
MAY 3, 2016
Regardless of whether you call it “Account-Based Marketing” or “Account-Based Sales Development” or “Account-Based Everything” this much is true: sales and marketing need to be tightly aligned around what accounts to target, what to say to the buyers within those accounts and the best way to engage those buyers.
Enriching Your Account Universe: Turn Data into Revenue
Lattice
MARCH 16, 2016
But smart teams understand that better segmentation is the key to B2B sales and marketing success. Lattice will now write back more than just a score into your marketing automation and CRM systems; we’re adding thousands of account attributes. web technologies or technologies used behind the firewall) and firmographic data (e.g.
The Next Generation Platform for Account-Based Everything is Here!
Lattice
MAY 24, 2016
The B2B world is moving fast towards Account-Based Marketing, Account-Based Sales Development…well “Account-Based Everything.” B2B sales and marketing have an imperative to be aligned on which accounts to go after and win. They’ve seen up to 3x higher conversion rates and 15% higher sales quota attainment on average.
Scaling ABM with Predictive Analytics and Marketing Automation
Lattice
JUNE 14, 2016
Because organizing your team around a key set of target accounts helps aligns sales and marketing against the same metrics, increasing value for the company through improved team efficiency and increased revenues. Accelerate sales by providing deep insights gathered from millions of data sources, and populate that data within CRM dashboards.
From 50 to 5,000 to 5 Million!
Lattice
MARCH 22, 2016
Their efforts, however, have been targeted at their top 50 to 100 accounts because of the resources required for selecting your target accounts, researching their key challenges, developing customized offers and driving campaigns in a coordinated way between sales and marketing. They bring several capabilities to bear.
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