Crimson Marketing

DECEMBER 3, 2013

CRM applications are capable of various functions. These are things that are difficult to manage through a CRM application.” You want your CRM application to track “performance over time in order to understand what resources” are needed for your partners. No Two Relationships Are Created Equal.

Advertising Agencies 100

Advertising Agencies Work Management Marketing Management CRM 100

Crimson Marketing

APRIL 21, 2015

Sales teams used to be key sources of information for buyers, but access to an extraordinary variety and volume of information means buyers are much less reliant on salespeople than ever before. To succeed your sales teams need to know what your buyers are hearing and saying— and then tailor your sales interactions to match.

Analytics 100

Analytics Analysis Case Studies B2B Sales 100

Crimson Marketing

OCTOBER 16, 2013

Right now you have thousands upon thousands of contact names in your CRM system. Marketing and Sales need to start working closer together. If Sales tells Marketing that lead quality is low, then Marketing can start providing Sales with higher quality leads (saving Sales a great deal of time!).

Lead Generation 100

Lead Generation Generation Leads Lead 100

Crimson Marketing

AUGUST 19, 2013

A major telecommunications company had millions of CRM records with offline information about prospects in their database – physical addresses and demographic data – but no online data, such as email addresses. More relevant communications to buyers, which will result in greater sales. Using Data Marketing to Target Online Display Ads.

Marketing Management 100

Marketing Management Planning Paid Search Agency Mobile Advertising 100

Crimson Marketing

SEPTEMBER 16, 2014

By the time your sales reps have the opportunity to interface with potential buyers, those prospects have already traveled through a big part of the buyer’s journey. When they finally arrive at the point of purchase, they have often made up their minds and see your sales team merely as a means to accept their order.

Relevance 100

Relevance Peer-to-peer InsideView CMO 100

Crimson Marketing

MAY 1, 2015

2015 will be the culmination of all this: using B2B marketing technology platforms, focusing on education and creating dream sales teams is what everyone is working on. “Before LinkedIn and other social networks, in the sales world, ABC stood for Always Be Closing. Social Selling will become a reality. . Source: SalesforLife.

Social Networks 100

Social Networks B2B Sales Linkedin Network Marketing 100

Crimson Marketing

JULY 9, 2015

Childs explains how much this changed marketing: “We need to do a lot of the educating that used to be done by our direct sales force. After telemarketers add information about prospects’ interests, leads go to Paychex’s Salesforce ExactTarget Marketing Cloud CRM system, which adds demographic and geographic data.

Cost per Acquisition 100

Cost per Acquisition Paid Search Agency CPA Planning 100