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FEBRUARY 8, 2012 How to Score Your Leads So Sales Works the Hottest Prospects
The good news about inbound marketing is that it can help you attract high volumes of leads. The challenge then becomes, how do you separate the good, quality leads from the people who are just starting to look around? That’s where lead management , and specifically, lead scoring comes in. Decide if Your Business Needs Lead Scoring. Maybe not.
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| | ANNUITAS GROUP
OCTOBER 6, 2010 What Do You Need for Successful Nurturing?
Lead nurturing is a hot topic right now. It seems that most of my recent conversations with prospects, customers and others in the B2B marketing industry are centered on lead nurturing. The discussions usually revolve around issues such as how to nurture, the value of nurturing and what kind of content should be used in lead nurturing campaigns. My personal experience is that marketers definitely want to (and in some cases, are planning to) deploy lead nurturing of some kind. Define Your Lead Qualification Process.
| | ANNUITAS GROUP
AUGUST 19, 2010 Apples and Oranges
It feels like every month a new marketing automation vendor hits the scene making grandiose promises ranging from immediate ROI increases to more effective marketing to the delivery of lead management. While some of these “promises” can be achieved over time, it’s a fallacy to think that the purchase of technology will solve or eliminate all of our lead management issues. In fact three of the top five marketing automation vendors either use the term “lead management” to describe their solution or have it listed as a product/solution offering.
| | B2B LEAD GENERATION BLOG
OCTOBER 8, 2009 Lead Generation Check list – Part 5: Treat your marketing database as a valued asset
This is the fifth installment in an eight-part series, the ‘Lead Generation Checklist.’ The goal of this series is to provide a checklist that will help organizations optimize their lead generation process. Treat your marketing marketing database as a valued asset. For this reason, I believe many readers will be tempted to skip reading but I cannot overstate the importance of your marketing database asset. I've believe the quality the marketing database can influence your lead generation or nurturing program’s success by a factor of 50 percent.
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