Salesforce Marketing Cloud

MAY 30, 2023

Dear Salesblazer: What are the best sales certifications and training to help me advance my career and stand out from the crowd? It’s crucial to stay up to date on skills and education (via sales certifications, typically). Get started What are sales certifications? If you pass, you receive the certification.

Education 52

Education Training Communities Cold Calling 52

Martech

JULY 6, 2022

We also owe a debt of gratitude to many martech vendors, who not only build the platforms on which we work, but who also produce a plethora of marketing education including classes, workshops, and certifications. Would it be able to provide the creative to improve the marketing programs that aren’t working?

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

TrustRadius Marketing

JANUARY 8, 2020

Hubspot has many draws: its forever free CRM, its integrated sales, marketing and service hubs, and its wide network of support. I went through the certification programs and they really helped me understand the methods of modern-day marketing and how to use automation tools efficiently.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

LEADership

OCTOBER 15, 2014

Hand out a “Thank You” certificate to a staff member for a job well done. For example, instead of asking customers to sign up for your rewards program when they make a purchase, why not do it for them? That’s when the parties you are grateful for can see that they are not taken for granted. Technology allows us to do that today.

Marketing Management 40

Marketing Management B2B Thought Leadership Advertising Agencies Fulfillment 40

NetLine

JULY 17, 2023

Mastering your CRM and marketing automation tools enables you to seamlessly integrate intent data into your workflows and campaigns. Example of lead scoring points based on behavioral criteria. This is why it’s so important that your organization develop a lead nurturing program. Source: Gartner.

Intent Data 52

Intent Data Intent Lead Ranking B2B Marketing 52

Online Marketing Institute

JULY 31, 2009

The data has to flow back and forth and not dirty up the pipeline with raw leads. 7) Lead nurturing — automates follow up communication, is drip or event-triggered, and allows marketing to educate, persuade, and accelerate buyers as they move through the purchase process to the point where they become “sales ready.”

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Hubspot

JANUARY 14, 2013

An email marketer will get jazzed up about fixing and optimizing a top-notch email marketing program. Developing and optimizing lead nurturing campaigns. Strong Google AdWords experience (certification is a plus). Excellent problem-solving skills and the ability to lead a team effectively.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28