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Supercharge Your Digital Audio Advertising with Attribution, Reporting, and Marketing Automation

ActiveDEMAND

According to a study by Nielsen, advertisers experienced a 24% increase in brand recall when users heard an audio ad compared to traditional display. The same can be done with a vanity URL, where the advertiser can use ActiveDEMAND’s tools to create and track clicks to the URL. Know Your Audio Campaigns Are Working.

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How to increase profitability by monetizing off-Amazon advertising

SmartBrief - Marketing

This enables sellers to generate an Amazon tracking code to insert into an off-Amazon advertising link, which then attributes any Amazon sales back to that ad click. Collating this conversion data with your off-Amazon activity enables advertisers to compare return on ad spend (ROAS) for all channels and develop an omnichannel media strategy.

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The Ins and Outs of Facebook Landing Pages

Hubspot

There's no landing page creation tool for Facebook, but you can insert them into ads via Ad Manager to boost leads and conversions. Mine did not, but HubSpot's CRM and Facebook both have testing tools that could give useful data, like conversions and click-through rates. Give the page its own URL.

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Humanity-Infused Marketing: 6 Martech Tools/Techniques That Enable Connection

ClearVoice

The main cons of SendPulse, when compared with Twilio, is that it is the higher cost (around 2 cents per message sent or received) and lack of robust features. PURL is an acronym for personalized URLs. Pros include some basic and very-easy-to-use SMS personalization options , and an easy-to-use interface. Personalization tokens.

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Survey Webinar Recap

GreenRope

Instead of asking them whether they are satisfied in general, include a point of reference for them to compare you with. “ Update CRM with Answer” - this is useful if you are looking to collect more contact information, or if you are looking to have specific answers readily available for quick reference.

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Survey Webinar Recap

GreenRope

Instead of asking them whether they are satisfied in general, include a point of reference for them to compare you with. “ Update CRM with Answer” - this is useful if you are looking to collect more contact information, or if you are looking to have specific answers readily available for quick reference.

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Survey Webinar Recap

GreenRope

Instead of asking them whether they are satisfied in general, include a point of reference for them to compare you with. “ Update CRM with Answer” - this is useful if you are looking to collect more contact information, or if you are looking to have specific answers readily available for quick reference.