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What the New HubSpot CMS Hub Means for Marketers

SmartBug Media

HubSpot’s CMS Hub is a new member of HubSpot’s family of marketing and business development tools. Although HubSpot CMS has been around for about five years now, the CMS Hub launch marks the biggest step in features and functionality that the platform has ever taken. The HubSpot CMS Hub: A Shift in Focus.

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HubSpot’s March 2024 release includes AI management, enhanced CRM features and more

Martech

Improved file management within the CRM. This update aligns custom objects with standard HubSpot functionalities, streamlining management tasks and facilitating better mobile CRM practices. Dive into the March 2024 updates: Easily review and manage AI use in marketing emails. Enhanced forecast accuracy insights with AI Comparison.

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4 Marketing Technologies Every Company Needs to Embrace

Valasys

From email marketing campaigns and lead nurturing to analytics and social media management, automation platforms offer excellent features – enabling marketers to streamline workflow, segment the audience, and drive engagement across multiple channels.

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How To Integrate Intent Data Into Your Martech Stack

NetLine

Image by Iconics Avenue via Pixabay CRM and Marketing Automation Platforms : This is the backbone of your martech stack. CRM platforms, marketing automation tools, and other systems create a unified view of your audience. Hopefully, we can make it a little easier for you.

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Our Favorite Marketing Automation Features in HubSpot

SmartBug Media

From its easy-to-use content management system (CMS) to a robust customer relationship management (CRM) platform, HubSpot provides many different ways for sales teams and marketers alike to drive results. For these customers, HubSpot allows you to utilize custom code to trigger a myriad of actions. Smart Lists. Smart Content.

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Not all B2B and B2C categorizations are alike

Martech

While I believe that the B2B and B2C categories have utility, I’m not sure how useful they are for my experience as a martech maestro. It is very likely, however, that they have significant utility for other marketing operations and technology practitioners. Not such a clean-cut distinction.

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7 Pivotal Steps to Crafting a First-Party Data Strategy

RebelMouse

Deloitte ) First-Party Data User-Focused Marketing Examples Below are some effective marketing examples for utilizing first-party data : Surveys: Surveys deliver user feedback about their online experience and preferences. Sign-Up Forms: Sign-up forms bridge your products and services to your customers' interests.