CDP Overview: How We Got Here, Where We're Going, and What Could Get in the Way
Customer Experience Matrix
APRIL 26, 2024
But there was initial skepticism about whether it was a legitimately separate category or just another name for existing technologies such as CRM, data warehouses or DMPs. Then, they grew more common in financial services, hospitality, and telecom, which are all industries that traditionally had pretty good customer data systems.
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