When simplification goes wrong: Why unifying your platform and point solutions makes it harder for customers to buy.
Velocity Partners
NOVEMBER 29, 2023
So let’s say, hypothetically of course, that it’s late 2023, your revenue is down and there’s mounting pressure on you to increase sales. For complex B2B businesses, one common move is to try and make it easier for customers to buy by simplifying your offering. So you end up spreading all your services too thin.
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