Albacross

APRIL 20, 2022

Now, you can build Segments based on technology insights from HG Insights, the global leader in technographic intelligence. The company stands out from other providers for its data mining technology, which tracks and refines data from over 20 billion unique sources. Company Number Is Available to Be Exported to CRM.

De-duplication 52

De-duplication Hubspot Outreach Segmentation 52

Content4Demand

SEPTEMBER 8, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. Intent data removes the guesswork and the need for forms.

Intent Data 84

Intent Data Intent Content De-duplication 84

Zoominfo

APRIL 27, 2022

For B2B businesses using data to fuel successful sales and marketing efforts, having access to clean data is paramount. Data impacts critical go-to-market functions such as developing your ideal customer profile (ICP ), territory planning , segmentation , lead routing, and sales prospecting. How do duplicates happen?

Ideal Customer Profiles 100

Ideal Customer Profiles De-duplication Data Hygiene Zoominfo 100

Zoominfo

APRIL 23, 2020

Read on to see how data has evolved to drive specific business functions and drive revenue in four main areas. Role of Sales Intelligence In: Data Quality and Management Creating an Ideal Customer Profile Lead Generation The Technology Stack & Intent Data. Data Quality and Management. Can records be combined?

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

DiscoverOrg

MAY 7, 2019

How do you measure data quality? We like DAMA UK’s six parameters for data quality : Completeness : Is the company, contact, or prospect record as complete as possible? Uniqueness : Are there duplicate records? Timeliness : Is the data fresh? Validity : Does the data conform to a common syntax? Intent data.

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

Heinz Marketing

AUGUST 5, 2021

I.e., the ability to route accounts from the ABM platform into your CRM system based on a certain stage or action. Most companies have poor CRM data hygiene, and DemandBase has struggled to sync data back to accounts in cases with duplicate accounts or accounts with inaccurate/incomplete information. DemandBase.

Account Based Marketing 117

Account Based Marketing ABM Marketing Automation Services De-duping 117

6sense

DECEMBER 10, 2021

It had to tighten its segmentation from “casting a wide net” to “using a fish finder” . And it wanted to pivot its campaigns away from a “MQLs via email nurture” approach toward an integrated, micro-segments approach. Ultra-Successful Segmentation. Segmenting and building journeys based on unique keyword clusters.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62