Martech

APRIL 17, 2024

Common email mistakes that increase spam rates There are four major categories of common mistakes: Poor CRM/data hygiene. A lack of domain authentication. Double-confirm that your domain is authenticated This is a vital component to ensure a low spam rate. 10% (and never above.30%).

CAN-SPAM 109

CAN-SPAM Data Hygiene Domain Privacy 109

Only B2B

SEPTEMBER 7, 2022

Businesses-to-business (B2B) organizations must regularly update and correctly preserve data assets to stop data deterioration in order to meet the growing need for data-driven choices. However, a vast majority of firms still lack the ability to secure their data hygiene, which has a negative impact on their operations.

Ideal Customer Profiles 118

Ideal Customer Profiles B2B Sales Data Hygiene Work Management 118

Zoominfo

DECEMBER 12, 2019

While it’s impossible to avoid spam traps entirely, good data hygiene will help you limit exposure. A spam trap is a valid, deliverable email address used exclusively to receive (“trap”) unsolicited emails. Clean out inactive contacts in your CRM and marketing automation tool. What is a spam trap?

Data Hygiene 195

Data Hygiene CAN-SPAM Marketing Automation Services Zoominfo 195

InsightSquared

MARCH 5, 2021

Fact: Your sales reps, regardless of how great they are, will never deliver the level of hygiene required to give you confidence in your CRM data. For the better part of my career as a CRO, I was frustrated with the quality of my CRM data. Neither the quantity nor the quality. Not the depth nor the breadth.

Sales Management 156

Sales Management Forecasting Digital Marketing Funnels Work Management 156

SalesIntel

AUGUST 4, 2021

Reaching out to the companies that need your solution requires reliable and accurate data, especially when the competitors are ready to grab any opportunity. However, data quality is one of the major roadblocks for cybersecurity marketers and sales professionals. Bad CRM data can hurt your business in many ways.

CRM 52

CRM Enterprise Management Business Work Management 52

DiscoverOrg

JUNE 9, 2017

While it’s impossible to avoid them entirely, good data hygiene may limit exposure. A spam trap is a valid, deliverable email address used exclusively to receive unsolicited email. And BriteVerify talks about a client who adhered to best practices by the book when building IP and domain reputation. What is a spam trap?

CAN-SPAM 217

CAN-SPAM Marketing Automation Services Deliverability Opt-out 217

SalesIntel

MAY 20, 2022

Damage to Your SEO Efforts: Accurate data provides more precise targeting and messaging, particularly in the omnichannel settings that many marketing teams strive for. High bounce rates will wreak havoc on your domain’s reputation and might halt your email marketing for months. Don’t be deceived by marketing claims.

Ideal Customer Profiles 52

Ideal Customer Profiles Contact Marketing Contacts B2B Marketing 52