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SEPTEMBER 25, 2023

Integrating your CRM and MAP Sales teams live and die by their CRM. A solid CRM – MAP integration requires two-way communication. The sales team should be able to see how a potential customer has engaged with content in the past. Use software as a tool to align sales and marketing departments.

Marketing Automation Services 145

Marketing Automation Services Software Top of Funnel Process 145

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DECEMBER 7, 2023

When marketing automation integrates easily (we’re looking at you, CRM!), it eliminates the need for crafty workarounds, productivity slowdowns, and the frustrating roadblocks that made you want to switch in the first place. Customer journey building. Feel stuck in the 90s? And if integration isn’t possible with your favorites?

Marketing Automation Services 131

Marketing Automation Services Marketing Automation Automation Tips 131

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APRIL 10, 2024

Senior manager visited your pricing page, downloaded a product comparison sheet, and watched a video demo? Marketing and sales teams usually manage lead scoring within their marketing automation and CRM software, and lead metrics are divided into two categories: implicit and explicit.

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

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SEPTEMBER 25, 2023

It’s always been a problem—but in the modern, multichannel, digital-first era of B2B buying , this misalignment puts customer experience at risk. When sales and marketing teams aren’t aligned, those buyers can feel whiplash as they progress through their customer journey. And buyers miss out on a cohesive customer experience.

Work Management 147

Work Management Planning Marketing Management Paid Search Agency 147

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OCTOBER 2, 2023

A survey of marketing leaders found businesses use marketing automation to “streamline marketing and sales efforts” (38%), “improve customer experience” (34%), and “improve customer engagement” (28%). And you can promote new offerings like credit cards or loan products through upselling and cross-selling campaigns.

Marketing Automation Services 195

Marketing Automation Services Marketing Management Marketing Automation Service 195

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OCTOBER 6, 2023

Widespread use of text messaging, coupled with modern technologies like marketing automation makes SMS marketing a smart and effective way to connect with leads and customers throughout the buyer’s journey. In any of these sectors, and so many others, it’s safe to bet that much of your customer base is using SMS already.

SMS 187

SMS Advertising Mediums Work Management Marketing Management 187

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SEPTEMBER 25, 2023

How to align sales and marketing on ideal customer profiles and buyer personas If you don’t already have a well-documented ideal customer profile (ICP) and easily accessible buyer personas, then your sales and marketing teams could be on radically different pages about who you’re all actually trying to reach. (And

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Marketing Qualified Leads Lead Scoring 130