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How to calculate cost per order (CPO) for B2B web stores

Sana Commerce

There’s one metric that you should be paying more attention to: Cost Per Order or CPO. What is CPO and why is it so important to your B2B business? Definition of cost per order in B2B Cost per order (CPO) is simply your total costs over time divided by your total number of orders over that same period.

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CEOs, Partnerships and Innovation – April in Review

Champion Communications

Prior to his role as CEO, Akash has held executive roles at GreyOrange, including CTO and CPO. Logicalis UK&I Improving channel relationships: Listen more, talk less The mantra of “listen more, talk less” should be a top priority for vendors seeking a strong and successful relationship with channel partners.

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Data Privacy Day 2020: How to Safeguard Customer Data to Build Trust & Loyalty

Martech Advisor

The use of first-party data is also recommended – in place of third-party data acquired from unreliable vendors – as it can help to deliver a more personalised experience to customers. Furthermore, this data must be stored securely; encryption techniques can be used to achieve this. Prioritizing Customer Data Privacy.

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Season’s greetings from the Seismic Blog

Seismic

In this interview, Seismic CPO Krish Mantripragada discusses artificial intelligence, machine learning, and how businesses can capture every revenue opportunity with AI-guided selling. More than 70% of buyers expect vendors to tailor the buying experience to their needs. AI-guided selling is the future. Is your company ready?

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IT leaders want more than just B2B e-commerce – they want full digital process automation

Sana Commerce

Alternatively, Sana Commerce CPO Arno Ham recently interviewed IT Manager Willem Pretorius of Montego Pet Nutrition for the IT Stand Up podcast. This jaw-dropping figure paints a picture of IT leaders whose expectations and needs aren’t being met by their software vendor. IT departments can be profit drivers.

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Meet 2022 B2B Challenges Head-On

Mereo

In the Sales Mastery 2021 Buyer Preferences Study , 44% of buyers indicate turning to vendors they have a past relationship with to uncover business solutions, while 27% will visit websites and just 22% will engage vendor salespeople.

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How the most successful B2B startups came up with their original idea

Lenny's Newsletter

” — Eilon Reshef , co-founder and CPO David Hsu, the founder of Retool , found himself building the same product over and over at each company he worked at: “Perhaps a little-known fact is that I had actually started a couple of other companies and products before Retool. Art by Natalie Harney. That’s insane.