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A guide for finding product-market fit

Lenny's Newsletter

” — Tomer London , co-founder and CPO of Gusto “I’ve spent most of the history of Hex paranoid that we’re not at PMF, or there’s more to do. Art by Natalie Harney. If you’ve come here looking for a step-by-step guide to finding product-market fit, you’re going to be disappointed.

CPO 145
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How to identify your ideal customer profile (ICP)

Lenny's Newsletter

of the B2B companies I researched spent just as much time on picking the problem as they did on figuring out who to solve the problem for. sells software that’s $10k ARR) Geo (e.g. We said we’re only going to sell to software companies that are: Selling in the U.S. Art by Natalie Harney.

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Data Privacy Day 2020: How to Safeguard Customer Data to Build Trust & Loyalty

Martech Advisor

Salesforce Research surveyed 6700+ consumers and business buyers for their second edition of the “State of the Connected Customer” report. Darren Guarnaccia, CPO, Crownpeak, helps us conclude: Regulate your business : Since the inception of GDPR in 2018, data privacy laws have been enacted in over 80 countries worldwide.

Privacy 99
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IT leaders want more than just B2B e-commerce – they want full digital process automation

Sana Commerce

The never-before-seen statistics were compiled by Sapio Research and are based on surveys and interviews of over 1,000 IT leaders globally. Interpreting the findings from this research led to some very clear conclusions about what IT leaders are prioritizing when it comes to their software solutions and B2B e-commerce solutions specifically.

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Ultimate Pricing Power Part II: UNLOCK YOUR POWER WITH 4 KEY PRICING PRINCIPLES

Mereo

Our solution management experts at Mereo independently researched 20 B2B software companies, including application and platform providers. The sellers in Mereo’s research also did not want models that created buyer confusion and objections to closing a deal — in essence not adding friction to the buying journey.

Pricing 41
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How the most successful B2B startups came up with their original idea

Lenny's Newsletter

When I first started this research, I was expecting this path to be the way that all great startups found their ideas. Team collaboration software is also emerging, and so the answer is B2B Alexa. Art by Natalie Harney. Let’s explore each of the three paths, illustrated by founder stories. Then build a solution.

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8 key takeaways from ClickZ’s Marketing Automation Summit

ClickZ

Marketing automation involves using software and tools to build automated marketing processes that can handle high volume or complex projects. Jon Miller is the CPO at Demandbase. Our own research at Salesforce shows that empathy is also a top skill we’re going to need for the future,” explains Solis. “If