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A guide for finding product-market fit

Lenny's Newsletter

Each week I tackle reader questions about building product, driving growth, and accelerating your career. If you’ve come here looking for a step-by-step guide to finding product-market fit, you’re going to be disappointed. From a working product to feeling PMF typically took 9-18 months. Art by Natalie Harney.

CPO 145
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Your Solution Strategy Is Desperate for Validation

Mereo

While B2B product management teams around the globe are convening to refresh their solution strategy for the next two to five years, most will never actually succeed. In fact, according to Harvard Business Review, each year more than 30,000 new products are launched — and a whopping 95% of them fail ( 2019 ).

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How to identify your ideal customer profile (ICP)

Lenny's Newsletter

Each week I tackle reader questions about building product, driving growth, and accelerating your career. We’ve so far spent all of our time finding and validating a problem, but surprisingly, many (perhaps most?) 👋 Hey, I’m Lenny and welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter.

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How to find and win your first 10 B2B customers

Lenny's Newsletter

Each week I tackle reader questions about building product, driving growth, and accelerating your career. No one wants to pay attention to you if you’re there just to pitch your product. 👋 Hey, I’m Lenny and welcome to a 🔒 subscriber-only edition 🔒 of my weekly newsletter. Art by Natalie Harney.

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Hack Day how-to

Choozle

Read this choozlechat with Product Manager Mike Kohn to learn more about Design Week. This is another area that we will review for future Hack Days, but overall, the feedback collected during those interviews did provide useful validation. We identified the following core elements: Understand. What comes next?

CPO 49
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WHAT IS PRODUCT-LED GROWTH (PLG) — AND HOW CAN IT IMPROVE YOUR REVENUE PERFORMANCE?

Mereo

Product-led growth (PLG) has been a rising strategy of late in the B2B sphere — especially within the private equity investment space when it comes to Software as a Service (SaaS) portfolio companies. Some describe PLG as a business methodology in which the product itself primarily drives user acquisition, expansion, conversion and retention.

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How to validate your B2B startup idea

Lenny's Newsletter

Each week I tackle reader questions about building product, driving growth, and accelerating your career. Outbound sales is consistently the best signal for validating your idea (versus friends using your product, incubator batch-mates, or investor leads). Art by Natalie Harney. Forty percent (nearly half!) total crap?