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Is paid social advertising still worth it in 2023?

Metadata

I began working for Armorblox in 2019, and my job was to drive pipeline. Note: I sprinkled in some Google Search ads, too.) If it still isn’t working, I’ll grab a shovel and help you bury paid social for good.” I work for them now, so you can also probably guess how those six months went. Let me tell you a story.

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Email Open Rates Best Practices

SendX

Given that you’ve got very limited real estate to work with here, it’s also vital you choose the right type of words. According to HubSpot, Tuesday is the best day to send sales emails, followed by Monday and Wednesday, while the best time to send an email is between 8am and 10am, and 3pm and 4pm. Yet it’s certainly not impossible.

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The Ultimate Guide to TV Ads

Hubspot

If you sell products for stay-at-home moms, you might run your ad during the day; if you’re advertising a service for working parents, you might run it during nighttime programs. Start with your big idea (as defined above) and work from there. In 2014, Netflix’s CPO announced that we were entering an era of “no more commercials.”

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Tom contacted me a few weeks ago with this idea and we’ve been working collaboratively on this project ever since. Perhaps our focus should be to gain credibility and trust — then work to build an enduring, meaningful relationship. He contributes regularly to the B2B Ideas@Work blog for MLT Creative.

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