Lenny's Newsletter

SEPTEMBER 5, 2023

” — Eilon Reshef , co-founder and CPO Coda had the same experience—finding their early customers through former colleagues and early employee connections: “My former colleague Noam Lovinsky was starting a company, and I said to him, ‘Hey, would you use Krypton [our name at the time]? .” But it worked.”

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Lenny's Newsletter

SEPTEMBER 12, 2023

In B2B, it normally takes two years to start feeling product-market fit Here’s an overview of how long it took 24 of today’s top B2B startups to get to (1) a live product, (2) their first customer, and (3) their first feeling of PMF: The median time from idea to feeling product-market fit was roughly 2 years.

CPO 145

CPO Product Work Management Enterprise Management 145

Marketing Insider Group

AUGUST 5, 2020

We all remember that moment we discussed a certain product or brand over the phone with our friends and saw a Facebook ad for it the next minute! Many companies are expanding their C-Suite with new roles like CAO (Chief Automation Officer), CUEO (Chief User Experience Officer), CDO (Chief Data Officer), and CPO (Chief Privacy Officer).

Enterprise Management 346

Enterprise Management Automation Work Management Marketing Management 346

Lenny's Newsletter

AUGUST 15, 2023

Here’s how some of today’s biggest B2B startups began: Retool started as Venmo for the U.K. There are four ways to validate your startup idea—and it’s fairly clear which path you should take depending on your product and your experience in the problem space. Art by Natalie Harney. Forty percent (nearly half!)

Validation 52

Validation Startups CPO B2B 52

Metadata

JANUARY 8, 2024

Marketing conversion metrics: Metrics tied to specific channels, like Facebook, LinkedIn, or Google Search. For example, you could measure the percentage of leads from Facebook that convert into closed-won business or the percentage of marketing qualified leads (MQLs) from LinkedIn that turn into sales qualified leads (SQLs).

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52

Webbiquity

JUNE 6, 2011

As a B2B marketing specialist, Billy is a recognized expert in B2B inbound marketing, and is very active on Twitter, LinkedIn and Facebook. Follow Michael on Twitter @BrennerMichael and Facebook. 3x startup guy, advisor, board member. He contributes regularly to the B2B Ideas@Work blog for MLT Creative. Story gets attention.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100